Digital Experience Platform Personalization Strategist
4 days ago
We are seeking a highly skilled Digital Experience Platform Personalization Strategist to lead our personalization efforts. This role requires a deep understanding of customer behavior and the ability to translate that understanding into personalized experiences that drive engagement and revenue.
Key Responsibilities:- Develop and implement personalization strategies that drive engagement and revenue, leveraging expertise in customer behavior and data analysis.
- Collaborate with cross-functional teams to create personalized experiences across all customer touchpoints, ensuring seamless integration and effective communication.
- Analyze customer data and behavior to identify opportunities for personalization, utilizing data-driven decision making to inform strategic decisions.
- Lead the implementation of personalization technology and tools, driving innovation and efficiency throughout the organization.
- Monitor and optimize personalization efforts to ensure effectiveness and ROI, continuously evaluating and refining strategies to achieve optimal results.
- Stay up-to-date with industry trends and best practices in personalization, applying this knowledge to drive forward-thinking initiatives and solutions.
Salary Range: $120,000 - $160,000 per year, depending on experience.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in personalization, digital marketing, or a related field.
- Strong analytical skills and experience with data-driven decision making.
- Experience with personalization technology and tools.
- Excellent communication and collaboration skills.
- Ability to manage multiple projects and priorities in a fast-paced environment.
About Buchanan Technologies: As a leading technology company, we pride ourselves on delivering innovative solutions that drive business growth and customer satisfaction. Our team is passionate about staying ahead of the curve, embracing new technologies and approaches to stay competitive in today's market.
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Mississauga, Ontario, Canada Buchanan Technologies Full timeAbout the RoleThe Digital Experience Platform Personalization Strategist will be responsible for leading the development and implementation of personalized experiences that drive engagement and revenue. This role requires a deep understanding of customer behavior and the ability to translate that understanding into actionable insights.Key...
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