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Lead Analyst, Audiences and Activation Specialist
1 month ago
Job Summary:
The Lead Analyst, Audiences and Activation will partner with key stakeholders to define and support current and future audience and data analysis needs. This role will be responsible for implementing best practices in data collection, categorization, and activation, as well as advanced analytics within the team.
Key Responsibilities:
- Leverage data management platforms to meet business needs.
- Implement best practices for collecting and categorizing data and creating audiences.
- Work closely with the Data Integration team and Big Data developers to determine the strategy for regular data collection, processing, and implementation.
- Present analysis and recommendations to a varied audience.
- Establish best practices for analytics and data management tool use within the team.
- Produce and maintain interfaces to provide standalone access to analysis results.
- Maintain good relationships with internal stakeholders.
- Monitor changes in the data source structure and conduct impact analysis.
- Prioritize privacy laws and policies.
Requirements:
- At least five years' experience in a similar position.
- Graduate degree in a relevant field.
- Proficiency with data management platforms and their APIs.
- Proficiency in at least one programming language associated with data analysis.
- Good knowledge of Power BI and web analytics measurement tools.
- Ability to act in an advisory and recommendatory role with internal clients.
- Ability to work as a team player.
- Keen interest in digital and emerging technologies.
- Bilingualism (English and French), mandatory.