Lead Data Analyst, Audiences and Activation

4 weeks ago

Montreal, Quebec, Canada CBCRadio-Canada Full time

Job Summary:

The Lead Analyst partners with key stakeholders and decision-makers in defining and supporting current and future audience and data analysis needs in order to answer complex questions and work on cross-functional projects capable of being used by multiple stakeholders: segmentations, analytics, etc.

Responsibilities:

  • Leverage the full potential of our data management platforms (DMP/CDP) to meet business needs.
  • Implement best practices for collecting and categorizing data and creating audiences (business rules, nomenclature, etc.) in our data management platforms.
  • Work closely with the Data Integration team and Big Data developers to determine the strategy for regular data collection, processing and implementation.
  • Present your analysis and recommendations to a varied audience that may include product managers, strategists, media line directors, marketing/communications managers and sales reps.
  • Establish best practices for analytics and data management tool use within the team by designing technical templates and ad hoc documentation.
  • Produce and maintain interfaces via Power Platform (Power BI and Power Automate) to provide standalone access to analysis results in an automated way.
  • Maintain good relationships with internal stakeholders by adopting an advisory stance.
  • Monitor changes in the data source structure and conduct impact analysis for your area and the tools/systems used.
  • Paying special attention to privacy laws and policies.

Requirements:

  • At least five years' experience in a similar position
  • Graduate degree in a relevant field (business intelligence, economics, IT, e-commerce, etc.)
  • Proficiency with data management platforms (DMP/CDP) and their APIs (Lotame and BlueConic) an asset
  • Proficiency in at least one programming language associated with data analysis, ideally Python (pandas), SQL or Spark
  • Good knowledge of Power BI (visual design, DAX and PowerQuery/M) an asset
  • Proficiency with web analytics measurement tools (Google/Adobe Analytics and A/B test platforms)
  • Proficiency with web tagging tools and apps: Google Tag Manager
  • Proficiency with advertising platforms (Google Ad Manager, Meta, etc.)
  • Good knowledge of Marketing Mix Modelling an asset
  • Experience with data clean rooms an asset
  • Expertise in marketing and Canadian media
  • Ability to act in an advisory and recommendatory role with internal clients
  • Ability to work as a team player
  • Keen interest in digital and emerging technologies
  • Familiarity with Radio-Canada platforms and content an asset
  • Bilingualism (English and French), mandatory

  • Lead Data Analyst, Audiences and Activation

    3 weeks ago

    Montreal, Quebec, Canada CBCRadio-Canada Full time

    Job Summary:The Lead Analyst, Audiences and Activation will partner with key stakeholders and decision-makers to define and support current and future audience and data analysis needs. This role will be responsible for implementing best practices in data collection, categorization, and activation, as well as advanced analytics within the team.Key...

  • Lead Data Analyst, Audiences and Activation

    4 weeks ago

    Montreal, Quebec, Canada CBCRadio-Canada Full time

    Job Summary:The Lead Data Analyst, Audiences and Activation will partner with key stakeholders and decision-makers to define and support current and future audience and data analysis needs. This role will be responsible for implementing best practices in data collection, categorization, and activation as well as advanced analytics within the team.Key...

  • Lead Analyst, Audiences and Activation Specialist

    4 weeks ago

    Montreal, Quebec, Canada CBCRadio-Canada Full time

    Job Summary:The Lead Analyst, Audiences and Activation will partner with key stakeholders to define and support current and future audience and data analysis needs. This role will be responsible for implementing best practices in data collection, categorization, and activation, as well as advanced analytics within the team.Key Responsibilities:Leverage data...

  • Lead Data Analyst, Audience Insights

    2 weeks ago

    Montreal, Quebec, Canada CBCRadio-Canada Full time

    Job Summary:We are seeking a highly skilled Lead Data Analyst to join our team at CBC/Radio-Canada. As a Lead Data Analyst, you will be responsible for defining and supporting current and future audience and data analysis needs to answer complex questions and work on cross-functional projects.Key Responsibilities:Leverage the full potential of our data...

  • Audience Analytics Lead

    4 days ago

    Montreal, Quebec, Canada CBCRadio-Canada Full time

    Job Description: The Lead Analyst, Audiences and Activation role at CBC/Radio-Canada is a dynamic position that requires a strong analytical mindset and excellent communication skills.About the Role: This full-time job involves working closely with key stakeholders and decision-makers to define and support current and future audience and data analysis needs....

  • Senior Data Analyst

    4 weeks ago

    Montreal, Quebec, Canada Jobs for Humanity Full time

    Job Title: Senior Data AnalystJob Summary:We are seeking a highly skilled Senior Data Analyst to join our team. As a Senior Data Analyst, you will be responsible for collecting, analyzing, and interpreting data to provide actionable insights and answer key business questions on acquisition, conversion, retention, and monetization.Key Responsibilities:*...

  • Senior Data Analyst

    4 weeks ago

    Montreal, Quebec, Canada Jobs for Humanity Full time

    Job Title: Senior Data AnalystJob Summary:We are seeking a highly skilled Senior Data Analyst to join our team. As a Senior Data Analyst, you will be responsible for collecting, analyzing, and interpreting data to provide actionable insights and answer key business questions on acquisition, conversion, retention, and monetization.Key Responsibilities:*...

  • Senior Data Analyst

    4 weeks ago

    Montreal, Quebec, Canada Jobs for Humanity Full time

    Job SummaryWe are seeking a highly skilled Senior Data Analyst to join our team. As a Senior Data Analyst, you will be responsible for collecting, analyzing, and interpreting data to provide actionable insights and answer key business questions on acquisition, conversion, retention, and monetization.You will work closely with the Analytics team and other...

  • Analyste de recherche junior

    1 week ago

    Montreal, Quebec, Canada Data Sciences Full time

    Rejoignez notre équipe dynamique en tant qu'analyste de recherche junior et contribuez à l'amélioration des décisions d'entreprises grâce à des données solides.Description du posteNous sommes à la recherche d'un(e) analyste de recherche motivé(e) pour rejoindre notre équipe en tant que membre clé. En tant qu'analyste de...

  • Brand and Audience Growth Manager

    3 weeks ago

    Montreal, Quebec, Canada Tencent Full time

    About the RoleAs a key member of the Global Publishing Team at Tencent, you will collaborate with studio leads and regional/global publishing teams to develop and execute brand plans for multiple titles across Level Infinite's global markets and platforms.Key ResponsibilitiesDevelop and implement brand messaging strategies across various audiences and...

  • Brand and Audience Expansion Specialist

    2 weeks ago

    Montreal, Quebec, Canada Tencent Full time

    About the RoleAs part of the Global Publishing Team at Tencent, you will work closely with studio leads and regional/global publishing teams to deliver brand plans for various titles across Level Infinite global markets and platforms (PC, Consoles, Mobile).Key Responsibilities:Collaborate with Studio and Coms Leads to articulate brand messaging strategies...

  • Brand & Audience Growth Manager

    4 weeks ago

    Montreal, Quebec, Canada Tencent Full time

    About the RoleAs a key member of the Global Publishing Team, you will collaborate with studio leads and regional/global publishing teams to deliver brand plans for several titles across Level Infinite global markets and platforms (PC, Consoles, Mobile).Key ResponsibilitiesDevelop and implement brand messaging strategies across audiences and...

  • Audience Insights Manager

    4 weeks ago

    Montreal, Quebec, Canada Autodesk Full time

    Position OverviewAudodesk is seeking an experienced insights professional to join our Audience Insights team in the Worldwide Marketing Organization. As an Audience Insights Manager, you will be responsible for crafting and executing a variety of research and strategy projects that influence both short-term and long-term business decisions.In this role, you...

  • Data Analyst

    2 weeks ago

    Montreal, Quebec, Canada Axelon Services Corporation Full time

    Job Title: Data AnalystJob Summary: Axelon Services Corporation seeks a skilled Data Analyst to join our team. As a Data Analyst, you will be responsible for various support activities around our group's data, including data verification, pattern discovery, data quality verification, data migration support, and analytical insights.Responsibilities: Analyze...

  • Data Analytics Leader for Audience Insights

    7 days ago

    Montreal, Quebec, Canada CBCRadio-Canada Full time

    About the Role:The Data Analytics Leader for Audience Insights will play a key role in driving business decisions at CBC/Radio-Canada by providing actionable insights and recommendations based on data analysis.Responsibilities:Leverage data management platforms to meet business needs, implementing best practices for collecting and categorizing data and...

  • Marketing Data Analyst

    4 weeks ago

    Montreal, Quebec, Canada Sekure Merchants Full time

    Job OverviewThe Marketing Intelligence Analyst will be embedded in our Marketing team at Sekure Merchants, performing in-depth exploration and analysis of marketing data to provide ancillary support to continuous improvement, performance management, and other analytical initiatives.Key ResponsibilitiesDevelop and maintain dashboards to track vital marketing...

  • Marketing Data Analyst

    3 weeks ago

    Montreal, Quebec, Canada Sekure Merchants Full time

    Job SummaryThe Marketing Intelligence Analyst will be embedded in our Marketing team at Sekure Merchants, performing in-depth exploration and analysis of marketing data to provide ancillary support to continuous improvement, performance management, and other analytical initiatives.Key ResponsibilitiesDevelop and maintain dashboards to track vital marketing...

  • Senior Content Data Strategist

    3 days ago

    Montreal, Quebec, Canada CBCRadio-Canada Full time

    CBC/Radio-Canada seeks a Senior Analyst, Audience and Activation (French Services) for our hybrid team.Company Overview:We create content that informs, entertains, and connects Canadians on multiple platforms. Our values include creativity, integrity, inclusiveness, and relevance.Job Description:This is a full-time role with a mix of in-office and remote...

  • Data Analyst

    3 weeks ago

    Montreal, Quebec, Canada Axelon Services Corporation Full time

    Job Title: Data AnalystJob Summary: We are seeking a highly skilled Data Analyst to join our team at Axelon Services Corporation. As a Data Analyst, you will be responsible for analyzing data sets to determine data gaps and working with cross-functional teams to bridge the gap.Key Responsibilities:Analyze data sets to determine data gaps and work with...

  • Brand and Audience Growth Specialist

    2 weeks ago

    Montreal, Quebec, Canada Tencent Full time

    About the RoleWe are seeking a skilled Brand and Audience Growth Specialist to join our Global Publishing Team at Level Infinite. As a key member of our team, you will collaborate with studio leads and regional/global publishing teams to deliver brand plans for several titles across Level Infinite global markets and platforms (PC, Consoles, Mobile).Key...