Influencer Marketing Director

1 week ago

Old Toronto, Ontario, Canada Edelman Full time

About Edelman

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders.

Our Mission

We strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society.

Job Summary

We are seeking a bold, insightful and passionate leader to helm our fast-growing and constantly evolving national Influencer Marketing team. Reporting to the Head of Influencer Canada and North American Influencer Ops, the ideal candidate should be immersed in the latest trends, opportunities, regulations and best practices of the influencer space and have a plethora of powerful case examples to share of work they have played an integral role in bringing to life.

Key Responsibilities

  • Develop strategic, thoughtful and creative influencer solutions for our clients and internal stakeholders
  • Maintain and develop a high-performing and diverse team of influencer marketing experts
  • Ensure Edelman Canada's process for influencer identification, vetting, negotiation, contracting, management and reporting is the most robust and seamless in Canada
  • Grow our influencer marketing business through great work, exceptional storytelling skills and through building strong internal and external relationships
  • Stay up to date with the latest influencer marketing trends including disclosure requirements and performance best practices
  • Coordinate program integration with appropriate specialties including Insight and Analytics, Paid Performance, Creative
  • Manage multiple influencer projects (and team members) at a senior level to ensure deadlines are met, reporting is thorough and budgets are continuously met
  • Lead development of content and brand overview documents for influencers outlining program creative requirements, communication mandatories and contractual expectations
  • Act as a champion and evangelist for the value of thoughtful, rigorous and creative influencer marketing both within the Edelman network and across the marketing industry as a whole
  • Embody a leadership style that is built on empathy, innovation, diligence, strategic thinking and collaboration
  • Demonstrate a thoughtful and inspiring approach to challenging clients and internal stakeholders to ask questions and constantly push for great work

Requirements

  • 7-10 years of relevant experience in Digital, Content or Brand Marketing
  • 5-6 years' experience in social media and community management
  • 4-5 years within Influencer specific marketing, including identification of influencers, managing influencer programs, outreach strategies, content planning, contracting/negotiations, paid promotion and reporting preferred
  • Demonstrable and thorough experience with managing a high-performing team is a must

Preferred Qualifications

  • Experience developing and leading integrated campaign strategies
  • Proven ability to lead and manage multiple medium to large-sized projects simultaneously that include digital content development
  • Clear understanding of the influencer marketing landscape, importance and role of influencer marketing, best practices
  • Demonstrated ability to lead and develop Influencer plans
  • Strong research, writing and editing skills, as well as the ability to interact with clients professionally and maintain relationships with influencers and content creators
  • Ability to work effectively with all levels of internal contacts (junior staff, peers, and senior staff), demonstrating a consistently high level of verbal and written communications.

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