Digital Content Strategist

2 months ago

Regina, Saskatchewan, Canada Brandt Full time
About the Role

Brandt is seeking a highly skilled Digital Content Strategist to join our team in Regina, SK. As a key member of our marketing team, you will be responsible for creating and maintaining engaging website content that aligns with our brand image and standards.

Key Responsibilities
  • Develop and implement web style guidelines, templates, and designs to ensure consistency across our online platforms.
  • Optimize and improve web features, designs, and functions to enhance user experience.
  • Collaborate with the marketing team to ensure online advertisements are linked and measured correctly on our website.
  • Create and implement personalization, personas, and website user journey strategies to drive engagement.
  • Conduct keyword research and optimize on-page SEO to improve search engine rankings.
  • Manage new, discontinued, and existing product information to ensure content is up-to-date.
  • Work with business stakeholders to determine product information and development needs.
  • Monitor and maintain schedules for web and design work with various vendors and technology staff.
Requirements
  • 4+ years of experience in web design, web publishing, and content management.
  • Excellent interpersonal skills to work effectively with multiple stakeholders.
  • High attention to detail, with excellent spelling, grammar, and punctuation skills.
  • Ability to multi-task in a fast-paced work environment.
  • Proficient with tools such as Google Analytics, Google Tag Manager, and Google Data Studio.
  • Knowledge of Search Engine Optimization best practices, strategy, and tracking.
Preferred Qualifications
  • Experience performing quality assurance, troubleshooting, and debugging.
  • Experience creating and running digital marketing campaigns.
  • Experience with content delivery networks and data asset managers.
  • Knowledge of Human Centered Design and data privacy regulations best practices.

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