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Digital Experience Strategist

1 month ago

Regina, Saskatchewan, Canada Brandt Full time
About Brandt

Brandt Group of Companies is a diverse and dynamic, global company driven by the ultimate success of our customers across Canada, the USA, Australia, and New Zealand. Our core principles of quality, innovation, commitment, and customer focus fuel our unwavering growth in every industry we serve—making us one of Canada's largest privately owned companies and a Platinum Club member of Canada's Best Managed Companies.

The Director of Web Experience is a cornerstone of Brandt's global marketing strategy. Our public web experience is where the customer journey begins, and our marketing efforts converge. You'll lead efforts to enhance web effectiveness by developing a comprehensive content plan aligned with business goals, oversee all web touchpoints, and work with your team to craft and direct the digital experience for millions of visitors.

Key Responsibilities:
  • Develop and lead a team of web specialists focused on building and operating a complex public web experience.
  • Develop, own, and promote Brandt's public web strategy, in consultation with key stakeholders across the company, and aligned with the company's strategic priorities.
  • Own the company's public web systems' design, implementation, and maintenance.
  • Design a scalable content integration process to support the growing needs of the business and the growing web team.
  • Act as the primary point of contact, head administrator, and internal expert on our web strategy and systems.
  • Work with stakeholders from executive, sales, sales support, information technology, customer support, and marketing departments to align company goals with web priorities.
  • Build and manage the day-to-day operations of the web team, including coaching, performance management, and mentorship.
  • Provide leadership and oversight of cost and resource scoping for large web projects and during normal business operations.
  • Integrate and reinforce data-driven decision-making and increase tracking of web analytics.
  • Report to the Vice President of Customer Experience.