Web Content Manager

7 days ago

Regina, Saskatchewan, Canada Brandt Full time
About the Role

Brandt is seeking a highly skilled Digital Content Strategist to join our team in Regina, SK. As a key member of our marketing team, you will be responsible for creating and maintaining engaging website content that aligns with our brand image and standards.

Key Responsibilities
  • Develop and implement web style guidelines, templates, and designs to ensure consistency across our online platforms.
  • Optimize and improve web features, designs, and functions to enhance user experience.
  • Collaborate with cross-functional teams to create personalized and user-centric website experiences.
  • Conduct keyword research and implement SEO strategies to improve online visibility.
  • Manage and maintain accurate and up-to-date product information, including new product launches and discontinued products.
  • Work closely with marketing team members to ensure online advertisements are linked and measured correctly.
  • Develop and implement content marketing strategies to drive engagement and conversions.
Requirements
  • 4+ years of experience in web design, web publishing, and content management.
  • Proven track record of creating and managing web content using Content Management Systems (CMS).
  • Excellent interpersonal skills and ability to work effectively with multiple stakeholders.
  • High attention to detail and excellent spelling, grammar, and punctuation skills.
  • Ability to multi-task in a fast-paced work environment.
Preferred Qualifications
  • Experience with Kentico and Drupal CMS.
  • Knowledge of Search Engine Optimization best practices and strategy.
  • Experience working in the heavy equipment industry.
  • Proficient in Google Analytics, Google Tag Manager, and Google Data Studio.

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