Digital Content Strategist

3 weeks ago

Regina, Saskatchewan, Canada Brandt Full time
Job Title: Web Content Specialist

Brandt is currently seeking a Web Content Specialist to join our team in Regina, SK. This role is responsible for creating and maintaining website content for products and promotions, ensuring the website's overall experience meets brand standards.



Key Responsibilities:

Content Creation and Management



  • Develop and maintain website content, including product descriptions, promotions, and company information
  • Collaborate with the marketing team to ensure online content aligns with brand strategy
  • Create and implement content management systems to streamline content updates


Web Experience and Optimization



  • Optimize website features, designs, and functionality to improve user experience
  • Conduct keyword research and leverage organic opportunities to enhance SEO
  • Monitor and report on website performance, identifying areas for improvement


Collaboration and Communication



  • Work closely with the marketing team to develop and implement online marketing strategies
  • Collaborate with graphic designers and web personnel to ensure consistent branding
  • Provide web advisory services to the marketing team, ensuring alignment with brand standards


Requirements:



  • 4+ years of experience in web design, publishing, and content management
  • Proven experience with Content Management Systems (CMS), including Kentico and Drupal
  • Excellent interpersonal skills, with the ability to work effectively with multiple stakeholders
  • High degree of design and computer literacy, with experience in translating complex concepts into interactive experiences


Preferred Qualifications:



  • Experience working in the heavy equipment industry
  • Knowledge of Search Engine Optimization best practices and strategy
  • Proficient in Google Analytics, Google Tag Manager, and Google Data Studio
  • Experience with digital advertisement tracking and content delivery networks


Brandt values diversity and inclusion in the workplace. We welcome applications from qualified individuals who share our commitment to excellence and our passion for building a strong, diverse team.



The ideal candidate will possess excellent communication and project management skills, with the ability to work independently and collaboratively as part of a team. If you are a motivated and results-driven individual with a passion for web content and design, we encourage you to apply for this exciting opportunity.



Please submit your resume and cover letter to [insert contact information]. We thank all applicants for their interest; however, only those selected for an interview will be contacted.



Brandt is an equal opportunities employer and welcomes applications from diverse candidates.



Brandt is committed to providing a healthy and inclusive work environment that promotes diversity, equity, and inclusion. We strive to create a workplace where all employees feel valued, respected, and supported.



About Brandt:

Brandt is a leading retailer of new and used heavy equipment, parts, and services. We are committed to providing our customers with exceptional service, competitive pricing, and a wide range of products and services to meet their needs.



At Brandt, we value our employees and strive to create a positive and supportive work environment that fosters growth, development, and success. We offer competitive compensation and benefits packages, as well as opportunities for professional development and advancement.



We are proud to be a part of the Regina community and are committed to giving back through various charitable initiatives and community programs.



Join our team and become a part of a dynamic and growing organization that values excellence, innovation, and customer satisfaction.



Brandt is an equal opportunities employer and welcomes applications from diverse candidates.



We thank all applicants for their interest; however, only those selected for an interview will be contacted.



How to Apply:

Please submit your resume and cover letter to [insert contact information].



We look forward to hearing from you



Sincerely,



Brandt



Human Resources Department



Brandt


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