Marketing Lifecycle Strategist with Digital Expertise
2 days ago
At OTBx Air, we are seeking an experienced Marketing Lifecycle Strategist to join our digital marketing team. This role offers a competitive salary of $90,000 per annum, reflecting the company's commitment to attracting top talent in the field.
Job Description:
The ideal candidate will have 2-5 years of sales and marketing experience, with a strong understanding of customer journey mapping, inbound marketing, and content marketing strategies. Proficiency in Microsoft Office Suite, Adobe, and Google Suite is also essential. The successful candidate will be responsible for developing and executing customer marketing lifecycle programs that deepen relationships at scale and drive acquisition and engagement KPIs.
Key Responsibilities:
- Strategize and execute customer marketing lifecycle programs to drive business growth
- Take leadership of marketing strategy within the pod team and collaborate with cross-functional teams to drive results
- Develop strategic marketing plans around the customer journey to drive awareness, engagement, and conversion
- Utilize data and analytics to inform marketing decisions and measure program effectiveness
- Collaborate with freelancers, vendors, and internal stakeholders to manage asset creation and project execution
Requirements:
- 2-5 years of sales and marketing experience, preferably with executive-level sales experience
- Strong understanding of customer journey mapping, inbound marketing, and content marketing strategies
- Proficiency in Microsoft Office Suite, Adobe, and Google Suite
- Excellent written, oral, and presentation skills
- Strong strategic thinking and problem-solving skills
Benefits:
- A competitive salary of $90,000 per annum
- A comprehensive benefits package, including health insurance and retirement plan options
- A dynamic and supportive work environment with opportunities for professional growth and development
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