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Senior Product Marketing Manager

2 months ago

Toronto, Ontario, Canada Tipalti Full time
Senior Product Marketing Manager

Tipalti is a leading fintech company that empowers finance professionals to modernize the entire payables operation. We are a well-funded, late-stage start-up backed by high-profile investors.

Our Mission

We pride ourselves on our collaborative culture, the quality of our product, and the capabilities of our people. Our goal is to provide a seamless experience for our customers, enabling them to scale quickly and efficiently.

Job Summary

We are seeking a strategic and customer-centric Senior Product Marketing Manager to join our marketing team. As a key member of our team, you will play a pivotal role in shaping our product marketing strategy and driving the success of our Accounts Payable (AP) product.

Key Responsibilities

  • Develop and execute strategic GTM plans that leverage data insights to drive results, including product launches, market research, content creation, customer profiling, and sales enablement.
  • Collaborate closely with the product management team to gain a deep understanding of the AP product roadmap and act as the voice of the customer.
  • Analyze product usage trends to inform product development, pricing strategies, content creation, and sales collateral to accelerate the sales pipeline.
  • Partner with Tipalti Marketing to determine optimal routes to market and leverage data for marketing optimization.
  • Develop and maintain sales decks, product overviews, demo videos, case studies, and training for GTM stakeholders.

Requirements

  • 10+ years of professional experience, including 5+ years in a product marketing role for B2B SaaS solutions in finance, fintech, or payments.
  • Bachelor's degree or equivalent experience.
  • Deep customer empathy to influence product and marketing efforts.
  • Strong attention to detail and the ability to translate technical capabilities into concise buyer-facing language.
  • Critical thinking skills and a curious mindset for business and market analysis.
  • Demonstrated track record in creating and executing GTM strategies and deliverables.

What We Offer

  • Hybrid working model that requires you to be in office Monday, Tuesday, and Thursday.
  • Free lunch on office days.
  • Fresh fruit, snacks & drinks in office.
  • Phone/internet allowance.
  • Regular company-wide social events.
  • Multiple ERG groups celebrating our diversity and creating an inclusive culture.