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Director of Creative Strategy

1 month ago

Old Toronto, Canada Resolute Digital, a Weber Shandwick Company Full time

Weber Shandwick, a Resolute Digital company, crafts compelling brand narratives to generate attention and drive meaningful conversations.

A talented Senior Director of Design, Social is sought after to join our Toronto or Montreal office. This role involves providing expert strategic counsel to clients, planning media events, securing press coverage, and mentoring junior team members.

The ideal candidate possesses 5-7 years of experience in media relations, influencer engagement, event management, and program execution. Key responsibilities include:

  • Developing a deep understanding of client business objectives and target audience insights.
  • Conceiving innovative story ideas, drafting engaging media materials, and pitching media outlets for earned coverage.
  • Monitoring industry trends, analyzing market issues, and distilling actionable intelligence.
  • Supporting executive visibility efforts by identifying and securing interviews, speaking engagements, and thought leadership opportunities.
  • Crafting strategic messaging and media plans to raise awareness among target audiences.
  • Mentoring and developing junior staff members.
  • Leading logistics planning for media and influencer events.
  • Collaborating with the team to develop key performance indicators (KPIs) to maximize media relations impact.

Experience in retail, technology, and/or small business sectors is an asset. The successful candidate will possess strong media and influencer connections, a working knowledge of emerging media forms, and the ability to establish new relationships and leverage them into press coverage.

We offer a comprehensive benefits package, including medical and vision coverage, RRSP matching, tuition reimbursement, and flexible work arrangements. Weber Shandwick is an Equal Opportunity/Affirmative Action employer and welcomes applicants from diverse backgrounds.