Senior Media Strategist

6 days ago

Toronto, Ontario, Canada Sky Full time
About the Role

We are seeking an experienced Media Strategy Manager to join our team at Sky, a leading media and entertainment brand. As a key member of our Media Strategy department, you will play a crucial role in shaping the marketing strategy for our brands.

Key Responsibilities
  • Competitor Analysis: Conduct comprehensive analysis of competitor media strategies, including spends, media channel usage, and campaign creatives. Provide actionable insights based on market trends and competitor marketing activities to inform our media strategy.
  • Design Measurement Frameworks: Develop and implement comprehensive measurement frameworks for evaluating the performance of media campaigns, ensuring alignment with overall business objectives and strategic goals. Establish clear metrics and KPIs for different media channels, enabling precise tracking and analysis of campaign effectiveness across various platforms.
  • Media Channel Expertise: Possess a strong understanding of media KPIs and their implications on campaign outcomes, applying this knowledge to optimize media planning and our test and learn program. Stay up to date with the latest trends and developments across media channels, leveraging this expertise to recommend the most effective way to achieve campaign objectives.
  • Stakeholder Engagement: Act as the primary point of contact for senior stakeholders, addressing inquiries and providing detailed performance reports. Communicate complex media strategy concepts in an accessible manner to non-technical stakeholders.
  • Project Management: Lead and manage multiple strategic projects simultaneously, ensuring timely delivery and alignment with strategic goals. Work autonomously to prioritize workload, balancing long-term strategic projects with urgent tasks.
Requirements
  • Proven experience in media strategy, campaign analytics, growth marketing, or a similar role within a consumer brand or agency setting.
  • Excellent analytical and quantitative skills, with the ability to interpret complex data and translate it into actionable insights.
  • Strong verbal and written communication skills, with the ability to present data-driven insights to senior stakeholders clearly and convincingly.
  • Experience in managing senior stakeholder relationships and influencing decision-making processes.
About Sky

Sky is a leading media and entertainment brand, and we are committed to becoming Europe's most effective advertiser. We are expanding our team within the Media Strategy department, and this role offers the opportunity to significantly impact our media strategy.

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