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Senior Paid Media Strategist

2 months ago

Old Toronto, Ontario, Canada The Influence Agency Full time
About The Influence Agency

We are a leading digital marketing agency that helps businesses grow and thrive in the ever-changing online landscape. Our team of experts is dedicated to delivering innovative and effective marketing solutions that drive real results.

Job Summary

We are seeking a highly skilled Senior Paid Media Strategist to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing paid media campaigns that drive engagement and conversions for our clients.

Key Responsibilities
  • Campaign Development: Develop and execute paid media campaigns across various channels, including social media, search engines, and display advertising.
  • Media Planning: Plan and optimize media buys to ensure maximum ROI and campaign effectiveness.
  • Analytics and Reporting: Analyze campaign performance data and provide regular reporting to stakeholders.
  • Cross-Functional Collaboration: Collaborate with internal teams, including creative, account management, and analytics, to ensure seamless campaign execution.
  • Staying Up-to-Date: Stay current with industry trends, best practices, and platform updates to ensure our campaigns are always optimized and effective.
Requirements
  • 3-5 years of experience in digital marketing, with a focus on paid media.
  • Strong knowledge of digital media technologies, including DSPs, analytics, and social ad serving channels.
  • Experience working with agency partners to execute buys, conduct optimizations, and monitor effectiveness.
  • Prior experience with ad ops on digital/social channels, ideally in the retail space.
  • Well-versed in MS Office.
What We Offer
  • Flexible, hybrid working model
  • 4 weeks vacation
  • Comprehensive health/dental benefits, including paid sick/floater days, company pension plan, and continuing education program
  • Incentive bonus program
  • Travel opportunities
  • Continuous mentorship and guidance from leadership
  • A caring and supportive team environment