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CRM Deployment Manager

2 months ago

Laval, Quebec, Canada Jardin de Ville Inc Full time
About the Role

We are seeking a highly skilled and experienced professional to join our team as a CRM Deployment Manager at Jardin de Ville Inc. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive customer relationship management strategy that drives business growth and customer satisfaction.

Key Responsibilities
  • Develop and execute a customer journey mapping strategy to enhance customer experience and increase customer lifetime value.
  • Lead the implementation of our Customer Data Platform to leverage customer data and create personalized customer experiences.
  • Manage and execute personalization and A/B testing initiatives across various channels to optimize customer engagement and conversion.
  • Oversee the end-to-end implementation of personalized offers and promotions to drive customer loyalty and retention.
  • Support the development of a data-driven offer personalization strategy for professional clientele.
  • Define key segments and models for optimal targeting of current and potential customers.
  • Build and execute measurement plans for all tests and customer journeys, presenting regular reports on program performance.
  • Evaluate ongoing initiative performance and provide recommendations for continuous improvement.
  • Manage cross-functional coordination between analysis, marketing, category, product teams, and media agencies.
Requirements
  • Bachelor's Degree in Business Administration or Science.
  • 5+ years of experience in digital marketing, with a proven track record of leveraging digital and email campaign platforms to drive customer acquisition and conversion.
  • Comprehensive knowledge of digital marketing, email marketing, web analytics tools, search engine marketing (SEM), display media, and social media.
  • Proficiency in CMS, email campaigns, digital analytics, and CRM tools.
  • Knowledge of the furniture industry is a plus.
  • Passion for digital marketing, e-commerce, and data.
  • Strong problem-solving and creative skills.
  • Excellent oral and written communication skills (English-French).
  • Ability to establish and maintain strong interpersonal relationships with various internal collaborators.
About Jardin de Ville Inc

Jardin de Ville Inc is a dynamic and growing company that values innovation, creativity, and customer satisfaction. We offer a collaborative and flexible work environment, excellent compensation, and opportunities for professional development and training.