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Sherbrooke, Quebec, Canada BRP Full timeAbout the RoleWe are seeking a highly skilled Marketing & Communications Coordinator to join our Retail Experience team. As a key member of our team, you will play a crucial role in shaping the retail experience strategy and helping to document, communicate, and educate our internal and external stakeholders.Key ResponsibilitiesInfluence the future of retail...
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Sherbrooke, Quebec, Canada BRP Full timeJob DescriptionThe Global Retail Experience Team at BRP is seeking a Marketing and Communications Coordinator to support the omnichannel experience and apparel business unit. The role will involve shaping the retail experience strategy, documenting and communicating it to internal and external stakeholders, and ensuring inter-department alignment and...
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Sherbrooke, Quebec, Canada BRP Full time{"title": "Retail Experience Marketing Coordinator", "subtitle": "Join our team and shape the future of retail", "content": "At BRP, we're dedicated to creating innovative ways to move on snow, water, asphalt, dirt, and even in the air. As a Retail Experience Marketing Coordinator, you'll play a key role in shaping the retail experience strategy and helping...
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Sherbrooke, Quebec, Canada BRP Full time{"title": "Retail Experience Marketing Coordinator", "subtitle": "Join our team and shape the future of retail", "content": "At BRP, we're dedicated to creating innovative ways to move on snow, water, asphalt, dirt, and even in the air. As a Retail Experience Marketing Coordinator, you'll play a key role in shaping the retail experience strategy and helping...
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Retail Experience Marketing Coordinator, Brand Ambassador
2 months ago
We are seeking a highly skilled Marketing & Communications Coordinator to join our Retail Experience team. As a key member of our team, you will play a crucial role in shaping the retail experience strategy and helping to document, communicate, and educate our internal and external stakeholders.
Key Responsibilities- Influence the future of retail and go-to-market strategies by collaborating with cross-functional teams.
- Become an expert on the B2B2C consumer journey and develop a deep understanding of our customers' needs and preferences.
- Establish the point-of-purchase messaging strategy and develop compelling stories to support the importance of a strong retail strategy.
- Develop dealer education material surrounding the consumer experience, and retail and merchandising best practices.
- Ensure inter-department alignment and cross-functional transfer of knowledge to drive business results.
- Oversee department updates, reports, and communications to ensure seamless information flow.
- Strong communication skills and the ability to influence and engage others.
- The ability to see projects through from vision to delivery autonomously.
- Demonstrated leadership skills and the ability to develop others professionally.
- The ability to build a compelling story to support the importance of a strong retail strategy.
- The ability to increase the adoption of retail environment concepts throughout the dealer network and among internal stakeholders.
- The ability to lead change management initiatives.
- Strong time management skills and the ability to manage multiple priorities and work under tight deadlines.
- The ability to accommodate on occasion flexible hours to support global regions.
- A university degree in business, communications, or arts.
- A proven track record in project coordination, sales, and/or brand implementation.
- The ability to lead team members.
- Powersports, automotive, or retail industry experience preferred.
- Bilingualism is required (EN/FR).
BRP is a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air. Our company is rooted in a spirit of ingenuity and intense customer focus. We operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia, and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it's not about the destination; It's about the journey.
