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Marketing Director for Business Growth

2 months ago

Laval, Quebec, Canada American Iron & Metal Full time
Role Overview

As a Marketing Director for Business Growth at American Iron & Metal, you will be responsible for developing and implementing innovative strategies to drive the growth of our business. This is a permanent full-time position with a competitive annual salary.

About Us
At American Iron & Metal, we take pride in giving used vehicles a second life through our 27 auto recycling yards across Quebec, Ontario, New Brunswick, and Nova Scotia. Our 400+ employees are passionate about reinventing the market for used cars and helping to create a greener environment for generations to come. Since 2008, we have recycled over 1 million vehicles and counting. As a global leader in the metal recycling industry, we operate over 125 site locations worldwide and generate over $1 billion in yearly sales.

Your Key Responsibilities
• Develop and execute an annual marketing plan that aligns with our business objectives and is designed to achieve expected KPI targets. The estimated annual salary for this role is around $80,000 - $120,000 based on industry standards and location.
• Hire, lead, mentor, and manage a team of marketing professionals, providing guidance, feedback, and support to foster growth and success.
• Create and implement innovative strategies to increase traffic to our branches, enhance customer satisfaction, and support overall business growth.
• Lead efforts to standardize distinctive in-store elements, including merchandising and branding, to maintain a cohesive brand identity across all locations.
• Foster partnerships with local communities and businesses to enhance brand visibility and strengthen relationships within each market.
• Manage and lead the digital marketing team responsible for generating high-quality leads for our buyers and call centre.
• Overseeing digital advertising campaigns, search engine optimization (SEO), email marketing, social media advertising, and other online marketing initiatives.
• Monitor and analyze key performance indicators (KPI) to measure the effectiveness of retail and digital marketing campaigns and adjust strategies as needed to achieve traffic and sales objectives and maximize ROI.

Required Skills and Qualifications
• Bachelor's degree in marketing, business, or a related field.
• Proven experience in brand management and marketing, with a track record of developing successful marketing strategies.
• Strong analytical and problem-solving skills.
• Leadership experience with a demonstrated ability to inspire and motivate teams to achieve goals and deliver results.
• Excellent communication skills, both written and verbal, with the ability to collaborate effectively with diverse teams and stakeholders.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Proficiency in digital marketing tools and platforms, such as Google Analytics, CRM software, social media management tools, and marketing automation systems.
• Creative mindset with a passion for innovation, experimentation, and continuous improvement.
• Relationship focused – you're not just a number within a larger system. We strive for a relationship with our employees based on open and honest communication, and mutual trust – your voice matters.

What We Offer
We offer a comprehensive benefits package including:
• Competitive annual salary
• Eligible for paid vacation upon hiring
• Comprehensive group insurance plan
• Online doctor (24/7 access to a doctor)
• Group RRSP with matching employer contribution
• Employee Assistance Program (EAP)
• Exclusive employee discounts on parts at any Kenny site
• A dynamic, rewarding work environment and lots of fun