Sales Development Representative

1 week ago

Brantford, Ontario, Canada Barry Callebaut Full time

About the Role:

The Sales Development Representative will be responsible for promoting and supporting the growth of Gourmet Sales through our distribution partners. This includes building long-term relationships with indirect customers, analyzing and monitoring their needs to provide the commercial value proposition.

Key Responsibilities:

  • Support and assist in development and planning of sales strategies, sales forecasts, customer service strategies, including execution of channel promotions and incentives according to the definitions of the marketing plan, and digital marketing's.
  • Pull Strategies: Coordinating with the marketing to execute activities that promote consumption in end-user customers and through distributors (Delivery of promotional items, point-of-sale activations, relationships tactics with end-users, etc.)
  • Core Basket strategies. Implementing the tracking and implementation through indirect customer and distributor accounts through the execution of the Winning portfolio for Canada and Core Basket by segment. Promoting through the various segments the right portfolio for the end-user business.
  • Distributor development program. Assisting and align annual objectives, joint projects, building blocks, activity grids, as part of the Gourmet Canada value proposition (way of working).
  • Promotion of sales tools with clients/distributors related to the commercial partners platform, synergies with the Chocolate Academy, etc.
  • Deep knowledge of End-users and segments. Promoting a balanced, regional, and multi-segmented business acquisition approach, identifying priority End-users.
  • Work closely with culinary schools, influencers, partner organizations.
  • Work with the Senior Sales Manager and Barry Callebaut's Marketing & Chocolate Academy teams to organize demos, trade shows, Chef Events, and all marketing activities happening in Ontario. Some exceptions may apply when supporting marketing events in other regions.
  • Daily duties will be to pursue sales leads, visit existing and new potential customers, respond to customer inquiries, assess customer needs, and to suggest appropriate products, services, and distributors. Additionally, the individual should regularly set up joint customer visits with the distributor's sales force. In some instances, the Field Sales will negotiate prices and delivery times, within limits of authority, and conclude sales orders to meet revenue targets.
  • Identify, research, and contact prospective customers to build positive relationships that will generate sustainable existing and future sales.
  • Refer sales leads, customer feedback, and information on market intelligence activity to appropriate contacts within Barry Callebaut so that they can respond to changing market conditions and customer demands.
  • Perform other duties, responsibilities, and special projects as assigned.

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