Product Marketing Director, Sago Mini

22 hours ago

London, Ontario, Canada Sago Mini Full time

Company Overview

Sago Mini is an innovative preschool app and toy publisher that has made a significant impact worldwide. Our team of talented artists, designers, developers, product managers, thinkers, and doers are dedicated to creating engaging experiences for kids and parents alike.

We have achieved over 100 million downloads and offer three subscription services featuring 45+ apps through our Piknik family platform. This achievement has solidified our position as a leading global children's entertainment company.

About the Role

We are seeking a seasoned Product Marketing Director to lead and shape the product marketing strategy of Sago Mini and our bundled subscription service, Piknik. As a key member of our team, you will be responsible for bringing our products to a global audience, acting as the primary point of contact for our product teams, and establishing a robust reporting cadence.

This hybrid role requires your in-office presence 2-3 days per week, allowing for flexibility and collaboration with our team members.

Your Key Responsibilities

  • Set the Sago Mini & Piknik marketing roadmap, anchored in our customer needs, product vision, and Piknik growth strategy to reach our goals.
  • Develop go-to-market strategy for new product launches, establishing cross-functional workflows.
  • Execute on established marketing plans, ensuring visibility across organic channels in conjunction with our product release roadmap.
  • Establish frameworks and best practices to help build the Sago Mini and Piknik brand franchises, working closely with internal and external stakeholders.
  • Drive cross-channel campaign strategy for our audiences, working with channel owners to build brand experiences across CRM, YouTube, the App Store, Social Media, and Paid Advertising.
  • Lead a team of marketers focused on lifecycle marketing, customer engagement, customer care, and design, to deliver on our company objectives.
  • Set marketing team production priorities, with input from key stakeholders within your team and across functions.
  • Compile regular reports of campaign performance and results, assessing against key objectives and KPIs.
  • Analyze historical and current campaign data to optimize marketing campaign direction, strategy, and value.
  • Provide regular updates on production budgets and brand spend across various functions of the marketing team.
  • Support partnership opportunities within Spin Master and externally.
  • Review and approve marketing briefs, ensuring that the output delivers on the brief intent.
  • Work closely with Marketing Project Manager to define promotional opportunities for our core partners (Apple, Google, Amazon, etc.).
  • Connect with partners, Spin Master, our other digital studios, and external organizations.
  • Stay up to date with the latest market research and trend analysis to inspire and inform our marketing campaigns.

What We Offer

In this role, you can expect a competitive salary range of $120,000 - $180,000 per year, depending on your experience and qualifications. We also offer a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.

As a Product Marketing Director at Sago Mini, you will have the opportunity to work with a talented team of professionals who share your passion for innovation and excellence. If you are a strategic thinker with exceptional leadership skills and a proven track record in product marketing, we encourage you to apply for this exciting opportunity.

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