Digital Marketing Strategist for Blockchain Innovation

3 weeks ago


Old Toronto, Canada Berachain Full time
Opportunity to Drive Marketing Excellence

We are seeking a highly skilled Digital Marketing Strategist to join our team at Berachain, a cutting-edge blockchain platform. In this role, you will play a pivotal part in developing and executing data-driven marketing campaigns that align with our major business development milestones.

About the Role

The ideal candidate will possess a strong understanding of blockchain technology and communities, particularly within the EVM and Cosmos ecosystems. With 3+ years of experience in marketing, business development, sales, finance, preferably in the blockchain or financial technology industry, you will be well-equipped to drive user acquisition, retention, and growth across multiple userbases and archetypes.

Key Responsibilities
  • Develop and implement effective marketing strategies to promote Berachain's ecosystem and community.
  • Evangelize new users through various mediums, including Twitter Spaces, Discord, and more.
  • Organize events around the Berachain community and ecosystem.
  • Direct logistics around content creation for advertising campaigns and associated events.
  • Determine ROI and expected value of marketing initiatives and collaborate with internal stakeholders to identify highest value opportunities.
  • Develop and maintain a deep understanding of the blockchain market and competition to inform marketing decisions.
Requirements
  • Proven track record of leading and scaling marketing initiatives and teams at leading L1s or blue chip DeFi protocols.
  • Strong understanding of blockchain technology and communities, particularly within the EVM and Cosmos ecosystems.
  • Experience managing social accounts and media/advertising initiatives (Twitter, Discord, Instagram, Facebook, Google etc).
  • Experience building and scaling marketing teams to promote crypto-native and traditional brand awareness.

Salary: $120,000 - $150,000 per annum, depending on location and experience. This estimate is based on national averages for similar roles in the industry. We believe in competitive compensation packages that reflect your skills and contributions.



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