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Market Development Manager

2 months ago

BasSaintLaurent, Canada bioMérieux Full time

Job Summary:

The Market Development Manager will be responsible for operationalizing the launch plan of products in all relevant segments in Canada. This role requires deep expertise in market knowledge, customer segmentation, value-based commercial solutions creation, and commercial execution expertise in the diagnostic field.

Main Responsibilities:

  1. Create commercial solution value offers that link to customer organizational objectives and market needs to ensure sustainable YoY revenue growth for the product portfolio.
  2. Collaborate with the Global marketing team and the Product Manager to continuously monitor and translate the Canadian market emerging trends into solutions development activities to deliver more relevant value propositions to commercial decision makers.
  3. In partnership with Global Marketing, Product Manager, Sales, Medical Affairs, and Market Access, create relevant customer communication/engagement tools that support access to senior decision makers across key Strategic commercial decision makers to create stronger partnerships and stimulate demand across the product.
  4. Create innovative digital solutions to support the product value offers and drive the desired target audience buying behaviors supported by internal or external communication experts.
  5. Develop and implement goals, metrics, and models to measure the impact of specific marketing campaigns across all segments.
  6. Develop strategic yearly plans and budgets.
  7. Develop relationships with Key Opinion leaders and commercial decision makers.
  8. Understand Regulatory and Legal aspects of product promotion.
  9. Assist in the RFP process.
  10. Operationalize the launch plan.
  11. Additional duties/responsibilities according to business needs.

Requirements:

  1. Mid-level 5+ years of relevant multifunctional commercial experience in product management/marketing/sales.
  2. Experience in the diagnostics IVD industry preferred.
  3. Results-oriented; ability to design scalable solutions to address business questions and/or challenges; self-motivated and organized to successfully complete high-quality work projects on time; attentive to detail.
  4. Ability to work across business lines and partner with various stakeholders to build consensus and achieve business results.
  5. Strong customer-facing skills from needs identification to delivering executive business case presentations.
  6. Ability to lead and effectively collaborate across multiple marketing and sales organizations.
  7. Strong analytical skills, with a proven track record of creativity in problem-solving and customer needs resolution.
  8. Proficient customer-facing skills at a senior management level and the ability to deliver impactful executive presentations.
  9. Process-oriented to seek details and data to quantify the impact of continuous improvement for customer operational performance.
  10. Expert knowledge of the xxxx segment, its challenges, and solutions.
  11. Experience in a matrix organization and the ability to influence beyond lines of direct control.
  12. Experience in leading multi-cultural teams and building relationships.
  13. Ability to travel (25%).