Digital Advertising Strategy Lead

6 days ago

Vaughan, Ontario, Canada MAV Beauty Full time

At MAV Beauty, we're on the lookout for a seasoned Senior Manager Digital Advertising to drive our digital growth strategy forward. With a passion for innovative marketing and a proven track record of success in executing omni-channel campaigns, you'll be responsible for orchestrating successful digital advertising initiatives across Meta, TikTok, and Google, particularly within the beauty and CPG sectors.

This role offers an exciting opportunity to take charge of paid media initiatives across all MAV brands, collaborating closely with cross-functional teams to align campaign messaging, creatives, and objectives with overall business goals. Your analytical mindset and digital proficiency will enable you to guide media spend towards achieving defined digital objectives, enhancing our brands' digital presence and credibility.

Key Responsibilities:

  • Digital Growth Strategy: Develop and execute comprehensive performance marketing strategies across paid channels such as Meta, TikTok, YouTube, display, and video, focusing on maximizing ROIs and lead quality.
  • Campaign Management: Own the end-to-end build and management of media campaigns, including budget allocation, targeting, guidance in ad creative development, and performance tracking.
  • Performance Analysis: Analyze campaign performance data to identify trends and insights to action on optimization opportunities and implement strategies to improve ROI.
  • Experimentation & Testing: Surface experimentation opportunities to develop an ongoing testing roadmap that continually iterates and improves campaign performance.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams to align campaign messaging, creatives, and objectives with overall business goals.
  • Reporting: Work closely with Business Analytics and Sales to develop and refine attribution models and recurring reports and dashboards.
  • Stakeholder Communication: Communicate program results to cross-functional stakeholders.
  • Vendor & Platform Management: Lead day-to-day communications with third-party vendors (i.E. media agency) and platform representatives to resolve issues, build roadmaps, and facilitate program success.
  • Industry Trends: Stay ahead of industry trends, best practices, and emerging technologies in performance marketing to drive innovation and competitive advantage.

Key Qualifications:

  • 6+ years of hands-on experience in performance marketing, with a proven track record of driving revenue growth through paid channels with an emphasis on omnichannel
  • Strong analytical skills with proficiency in data analysis using tools such as Looker, Excel or similar platforms
  • Knowledge of how first-party data, conversion tracking, and attribution models work together
  • Expertise in managing and optimizing campaigns across multiple paid channels, with a focus on maximizing ROIs and lead quality
  • Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels
  • Creative problem solver with a passion for testing new ideas and iterating on strategies to drive continuous improvement
  • Strong attention to detail
  • Results-oriented mindset with a focus on driving measurable business outcomes and delivering against growth targets

We offer a competitive salary range of $120,000 - $180,000 per year, based on experience, and a dynamic, fast-paced, and collaborative work environment. If you're passionate about digital marketing and have what it takes to drive our business forward, we encourage you to apply directly.

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