Paid Ads Specialist
4 weeks ago
At 1Web Corp, we're seeking a highly skilled Paid Ads Specialist to join our team. As a Paid Ads Specialist, you will be responsible for managing a portfolio of clients across all paid media channels, primarily Facebook and Google, with the potential to experiment with other platforms.
Key Responsibilities:- Setup, manage, and optimize campaigns across multiple platforms, including evergreen retargeting sequences and offline event tracking.
- Work alongside content & product teams to develop creatives for campaigns.
- Use UTMs and other analytical tools to track campaign performance beyond normal attribution windows and communicate these findings in a meaningful way back to the team.
- Stay within target ROAS and CPA benchmarks and allocated budgets.
- Continually optimize campaign performance based on data.
- Assist digital strategists in developing new funnel and campaign strategies.
- Identify areas of opportunity and utilize conversion rate optimization tactics (i.e., A/B testing, split-testing) to maximize ROI.
- Keep your finger on the pulse to identify opportunities within paid media channels for the benefit of both 1WEB and their clients.
- Report on campaign performance weekly, monthly, and quarterly to the wider team.
- Develop and manage paid media buying processes within the company.
- Undertake ongoing training and development provided by the company to ensure skills are up to date with the latest industry strategies.
- 3+ years of experience and knowledge in paid media buying.
- Background in advertising, marketing, and strong digital marketing experience.
- Certification in Facebook Ads and Google Ads.
- Understanding and practical knowledge of UTMs and performance tracking.
- Ability to communicate well and enjoys teaching or helping others.
- Ability to think strategically in relation to funnels and campaigns.
- Willingness to try new strategies.
- Team player and can also manage people and contractors or agency partners to ensure a high quality of care.
- Super organized and able to follow procedures when it comes to things like naming conventions.
- Good marketing background with an understanding of all components of the funnels aside from just the ads.
- Flexibility: Enjoy the freedom to set your own schedule and work from the comfort of your chosen location.
- Diverse Projects: Engage in a variety of stimulating projects across different industries, expanding your skill set and knowledge base.
- Competitive Compensation: Receive competitive rates reflective of your expertise and contributions.
- Independence: Operate as an independent professional, managing your workload and projects autonomously.
- Networking Opportunities: Collaborate with diverse teams and clients, fostering valuable connections within your field.
- Professional Development: Access resources and opportunities to enhance your professional growth and refine your expertise.
- Work-Life Balance: Maintain a healthy work-life balance by determining your workload and availability.
- Remote Work Environment: Embrace a remote work culture that supports your productivity and allows you to thrive in a location of your choice.
- Potential for Long-Term Collaboration: Opportunities for extended or recurring projects based on successful engagements.
- Supportive Environment: Benefit from a supportive network that values your unique skills and contributions.
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Paid Ads Specialist
1 month ago
Toronto, Ontario, Canada 1Web Corp Full timeJob Title: Paid Ads Specialist1Web Corp is seeking a highly skilled Paid Ads Specialist to join our team. As a Paid Ads Specialist, you will be responsible for managing a portfolio of clients across all paid media channels, primarily Facebook and Google.Key Responsibilities:Setup, manage, and optimize campaigns across multiple platforms, including evergreen...
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Paid Ads Specialist
1 month ago
Toronto, Ontario, Canada 1Web Corp Full timeJob Title: Paid Ads Specialist1Web Corp is seeking a highly skilled Paid Ads Specialist to join our team. As a Paid Ads Specialist, you will be responsible for managing a portfolio of clients across all paid media channels, primarily Facebook and Google.Key Responsibilities:Setup, manage, and optimize campaigns across multiple platforms, including evergreen...
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