Digital Sales Leader

3 weeks ago


Eastern Ontario, Canada Metrobank Full time
Job Summary

The Digital Sales Leader will be responsible for strengthening Metrobank CBS' value proposition across different consumer segments through Integrated Marketing Communication strategies. This role will lead the development and execution of marketing content to support various campaigns, programs, and branding initiatives.

The position is also responsible for developing and executing corporate communication and customer education strategies through public relations and other media engagements. The successful candidate will play a vital role in helping transform the CBS organization to espouse a culture of excellence and customer obsession by spearheading culture building initiatives.

Key Responsibilities:
  • Develop and execute go-to-market strategies and campaigns for banking and financial services industry.
  • Lead the development and execution of marketing content to support various campaigns, programs, and branding initiatives.
  • Ensure strong brand presence through all forms of traditional, digital, and social media creative executions.
  • Develop and execute corporate communication and customer education strategies through public relations and other media engagements.
Qualifications and Requirements:
  • Bachelor's degree from a college/university preferably a graduate of marketing or communications, advertising, business course.
  • At least 10 years of extensive experience in conceptualizing, developing, and managing go-to-market strategies and campaigns for banking, credit card/financial institutions, FMCGs, telcos, or advertising companies.
  • At least 5 years of solid experience in managing a team.
  • Strong familiarity with advertising agencies, communication networks/digital publishers.
  • Experience in Marketing communications/brand marketing (with an emphasis on channel marketing/digital sales and conversion/communications portfolio management).
Benefits and Remuneration:

This Senior Officer role comes with a competitive salary package of approximately PHP 250,000 per month, based on relevant experience. Additional benefits include medical and life insurance, retirement plan, and opportunities for career growth and professional development.



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