Marketing Strategist

7 days ago

Calgary, Alberta, Canada Vivid Theory Full time
Company Overview
Vivid Theory is a pioneering technology studio that empowers innovation and excellence through cutting-edge products and businesses. Our mission is to merge bold ideas with technical precision, as reflected in our tagline 'Where Dreams Meet Innovation.'

We specialize in developing SaaS and PaaS solutions that address real-world challenges and inspire industry transformation. Guided by the ethos 'Build Big Things,' we aim to turn visionary ideas into thriving market-leading ventures.

Job Description
This role will play a pivotal part in driving day-to-day marketing efforts for BigGeo and HeyAuto, ensuring effective communication strategies resonate with our audience. As a Marketing Coordinator, you will collaborate across teams to maintain brand consistency while driving engagement and visibility for our brands.

Key Responsibilities:
  • Marketing Operations: Assist in daily marketing tasks, spanning social media, email campaigns, PR, and content creation.
  • Content Creation: Design and refine marketing materials such as graphics, social posts, and basic videos using tools like Canva and Figma.
  • Writing & Editing: Craft compelling content for blogs, newsletters, social media, and other marketing channels, with opportunities to leverage AI for idea generation and editing.
  • Brand Consistency: Collaborate with the team to ensure uniformity in messaging, branding, and strategic execution.
  • Social Media Management: Schedule posts, monitor engagement, and support community-building efforts.
  • SEO & Analytics: Conduct keyword research and contribute to SEO optimization for online content.
  • Campaign Execution: Assist in planning and executing paid ads, partnerships, and communication strategies.
  • Performance Tracking: Track and analyze the success of marketing initiatives to identify areas of improvement.

Requirements
  • Educational Background: A degree in Marketing, Communications, Public Relations, or a related field (or equivalent experience).
  • Experience: 1-3 years of experience in a marketing or communications role, preferably in a fast-paced environment.

Tech Skills
  • Proficiency in marketing tools such as Canva, Hootsuite, Mailchimp, or similar platforms.
  • Basic understanding of SEO principles, Google Analytics, and social media analytics.
  • Familiarity with AI-enhanced tools for marketing and content creation is a plus.

Salary Range: $60,000 - $80,000 per annum, depending on location and qualifications.

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