Senior Media Buyer

1 week ago

Vancouver, British Columbia, Canada Neilson Financial Services Limited Full time
Job Description

Job Title: Senior Media Buyer - Lead Generation Specialist

Company: Neilson Financial Services Limited

Job Type: Full-time

Location: Remote (Australia)

About Us:

Neilson Financial Services Limited is a leading provider of innovative life insurance products, dedicated to helping families secure financial protection for their loved ones.

Job Summary:

We are seeking a highly skilled Senior Media Buyer to join our team in Australia. As a Senior Media Buyer, you will be responsible for developing and implementing targeted paid social media strategies focused on lead generation and performance metrics.

Key Responsibilities:

  • Lead Generation Focused Strategies: Develop and execute paid social media strategies with a primary focus on lead generation, conversion optimization, and achieving high-performance metrics.
  • Performance Driven Campaign Management: Oversee the creation, execution, and optimization of ad campaigns, rigorously focusing on performance indicators such as CPA, CPL, and ROI, ensuring content is optimized for the Australian market.
  • Data-Driven Analytics and Reporting: Utilize advanced analytics to monitor, analyze, and report on campaign performance with an emphasis on lead generation metrics, making data-informed decisions to continuously optimize campaigns.
  • Budget Allocation for Performance: Manage budgets for social media advertising, ensuring resources are effectively allocated to reach bilingual audiences.
  • Collaboration and Coordination: Collaborate with brand, compliance, and other teams to create marketing campaigns and ensure alignment with overall business objectives and comply with Australian regulations.
  • Market and Competitive Research: Maintain an up-to-date understanding of the Australian digital landscapes, focusing on trends and tactics that drive lead generation and conversion optimization.

Requirements:

  • Bachelor's degree in marketing, Communications, or related field, with a strong preference for specialization in digital marketing or performance marketing.
  • Proven track record in paid social media marketing with a clear focus on lead generation, performance marketing, and conversion optimization, specifically within the Australian market.
  • Expertise in utilizing social media platforms (TikTok, Meta, etc.), and digital advertising tools to drive leads and sales, with a strong focus on performance analytics and optimization.
  • Exceptional communication skills suited for creating compelling, conversion-focused content.
  • Advanced skills in analytics and performance measurement, with a proficiency in tools and techniques for tracking lead generation and conversion metrics.
  • Strategic thinking with a performance and ROI-driven mindset, capable of translating data insights into actionable lead generation strategies.
  • Strong project management and organizational skills, with the ability to manage multiple performance-focused campaigns simultaneously.

What We Offer:

Neilson Financial Services Limited offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

How to Apply:

If you are a motivated and results-driven individual with a passion for digital marketing, please submit your application, including your resume and a cover letter, to our Human Resources department.

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