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Senior Media Strategist

2 months ago

Vancouver, British Columbia, Canada Cardinal Path Full time
About the Role

We are seeking a highly skilled Digital Media Consultant to join our team at Cardinal Path. As a Senior Consultant, you will play a key role in shaping our service offering and approach to Digital Media and client growth strategy.

Key Responsibilities:

  • Contribute to the Digital Media team at Cardinal Path, developing products, go-to-market strategy, and client value propositions leveraging the expertise of the organization.
  • Work with clients and their agencies to consult on digital marketing platform implementation, strategy, and reporting.
  • Onboard new clients to Google Marketing Platform tools and provide best practices for marketing platform strategy and technical needs.
  • Take a consultative approach to partner with clients and be the main point of contact for media programs and projects.
  • Provide direction to clients to manage media tagging, trafficking, delivery, and campaign optimization within DV360, CM360, and SA360.
  • Partner with cross-functional technology leads to ensure Google Marketing Platform is configured correctly.
  • Evaluate the client's approach to data, activation, technology, and delivery process and identify opportunities for evolving the platform to improve operational efficiency.
  • Contribute to the development and execution of scalable departmental processes.
  • Report to a Director.

Qualifications:

  • 3+ years of digital media experience, including implementing, managing, and optimizing campaigns.
  • Hands-on Display & Video 360 or programmatic experience in another platform.
  • Experience with Google Marketing Platform for media activation and enterprise analytics platform.
  • Experience with publisher and Retail Media Network platforms.
  • Google Product certifications are preferred.
  • Ability to work with both technical and non-technical teams/clients to align on client media strategy and translate into technical media execution.
  • Excellent storytelling, presentation, and communication skills.
  • Agency or client-side experience running digital media campaigns is preferred.