Senior Media Buyer

2 days ago

Vancouver, British Columbia, Canada Neilson Financial Services Limited Full time
{"h1": "Senior Media Buyer Job Description", "p": "At Neilson Financial Services Limited, we're dedicated to helping families secure financial protection for their loved ones with a range of life insurance options. Our team is passionate about delivering innovative, simple, and great-value direct life insurance products that meet the needs of our customers.

As a Senior Media Buyer, you will play a critical role in developing and implementing targeted paid social media strategies focused on lead generation and performance metrics within the Australian market. This role demands a keen focus on driving sales and conversions through meticulously crafted campaigns, leveraging data-driven insights to optimize performance and ROI.

Key Responsibilities:

* Develop and execute paid social media strategies with a primary focus on lead generation, conversion optimization, and achieving high-performance metrics.
* Oversee the creation, execution, and optimization of ad campaigns, rigorously focusing on performance indicators such as CPA, CPL, and ROI, ensuring content is optimized for the Australian market.
* Utilize advanced analytics to monitor, analyze, and report on campaign performance with an emphasis on lead generation metrics, making data-informed decisions to continuously optimize campaigns.
* Manage budgets for social media advertising, ensuring resources are effectively allocated to reach bilingual audiences.
* Collaborate with brand, compliance, and other teams to create marketing campaigns and ensure alignment with overall business objectives and comply with Australian regulations.
* Maintain an up-to-date understanding of the Australian digital landscapes, focusing on trends and tactics that drive lead generation and conversion optimization.

Requirements:

* Bachelor's degree in marketing, communications, or related field, with a strong preference for specialization in digital marketing or performance marketing. (Or equivalent experience)
* Proven track record in paid social media marketing with a clear focus on lead generation, performance marketing, and conversion optimization, specifically within the Australian market.
* Expertise in utilizing social media platforms (TikTok, Meta, etc.), and digital advertising tools to drive leads and sales, with a strong focus on performance analytics and optimization.
* Exceptional communication skills suited for creating compelling, conversion-focused content.
* Advanced skills in analytics and performance measurement, with a proficiency in tools and techniques for tracking lead generation and conversion metrics.
* Strategic thinking with a performance and ROI-driven mindset, capable of translating data insights into actionable lead generation strategies.
* Strong project management and organizational skills, with the ability to manage multiple performance-focused campaigns simultaneously.

If you are passionate about making a difference and thrive in a fast-paced and entrepreneurial environment, we would love to hear from you.

Accessibility for Job Applicants:

We strive to make our job application process accessible to all individuals, including those with disabilities. If you require accommodation at any stage of the application, interview, or selection process, please contact our Human Resources department. Our team will work with you to provide suitable accommodations to ensure your participation.

Equal Opportunity Employer:

Neilson Financial Services Limited is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds and abilities. Our commitment to diversity and inclusion is fundamental to our company culture.

#J-18808-Ljbffr"}

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