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Marketing Associate

2 months ago


Cambridge, Ontario, Canada Clarion Medical Technologies Inc. Full time
Job Description

Clarion Medical Technologies Inc. is seeking a highly motivated Marketing Associate to support the company's vision by managing marketing initiatives for the existing product portfolio and assisting in the launch and integration of new products.

Key Responsibilities:
  • Develop and implement marketing strategies to support business-to-business (B2B) sales for Clarion products through the creation of communication pieces, practice management tools, initiatives, and collateral.
  • Collaborate with the Marketing Director to understand the business and clinical aspects of the market to track strategic marketing programs that support financial objectives.
  • Provide executive summary reports, competitive analysis, and return on investment (ROI) for all projects.
  • Conduct ongoing customer, market, and competitive analysis; communicate with and gather market intelligence from Sales teams and Sales Managers/Directors to develop reports and comparison matrices.
  • Develop and maintain all collateral for the portfolio, both adapted from suppliers and new items as needed for the Canadian market, based on mutually agreed-upon timelines.
  • Manage product collateral portfolio, through SharePoint and customer portal.
  • Develop expert knowledge of products in the assigned portfolio, serve as information resource to sales and internal teams.
  • Liaise with suppliers to gather marketing collateral; monitor supplier portals for product and sales tools.
  • Assist with product launch process; assist with go-to-market plan for new products.
  • Suggest and implement direct marketing methods to increase profitability.
  • Maintain a strong online company voice through digital presence.
Requirements:
  • Post-secondary degree/diploma in Marketing or related field.
  • 3-5 years' experience in Marketing or related field.
  • Excellent communication skills, verbal and written.
  • Superior organizational ability with extreme attention to detail.
  • Demonstrated creativity, situation analysis/problem-solving skills, and analytical skills.
  • Strong technical skills; Microsoft office with advanced Excel and numerical analysis.
  • Adobe experience.
  • Self-starter, highly motivated, ability to work in a fast-paced environment that is continually changing.
  • Exceptional interpersonal skills – ability to build excellent working relationships with internal and external stakeholders.
  • Bilingual would be an asset but not a requirement.