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Media Planning Specialist

1 month ago

Old Toronto, Ontario, Canada Klick Full time
About Klick Health

Klick Health is a dynamic and innovative company that has been shaping the future of digital health since 1997. As one of the country's Top 10 Great Workplaces, 10 Most Inspiring Cultures, Best Workplace for Innovators, Best Managed, and Fastest Growing, we're committed to creating a culture where everyone can thrive and grow in their careers.

Job Details

We're seeking a Media Planning Specialist to join our team immediately. This role is ideal for individuals who are passionate about digital media and have a strong emphasis on developing thoroughly researched, well-supported media plans for clients. As a digital media subject matter expert, you'll work closely with our Media Operations team to flawlessly implement recommendations and drive results.

Key Responsibilities:
  • Develop media strategies that turn data into actionable insights.
  • Determine recommended media channel mixes for campaigns and allocate budgets accordingly.
  • Optimize ad campaigns based on approved metrics and KPIs.
  • Evaluate the success of media strategies and campaigns, providing valuable insights and recommendations.
  • Collaborate with media vendors to promote our brand and build relationships.
  • Mentor and guide Media Planning Coordinators, ensuring opportunities for professional development.
  • Collaborate with Ad Operations, Media Finance, Project Managers, Biddable, SEM, Analytics, and Client Services teams.
  • Lead budget management and reporting, and support reconciliation of discrepancies with vendor partners.
  • Stay up-to-date with best practices in media planning and execution, and apply knowledge of tools and platforms for campaign execution.
Key Qualifications:
  • 3+ years of media planning experience, with a strong emphasis on digital media.
  • Experience in the healthcare or pharmaceutical industry is an asset.
  • Effective time management, energy, and resource management skills.
  • Ability to draw relevant insights from data to optimize campaigns.
  • Maintain focus and clear-headed thinking under pressure.
  • Identify and execute new potential products/services.
  • Communicate and collaborate effectively with colleagues and clients.
  • Achieve compromise and agreement for improved outcomes.
  • Investigate and analyze information to develop recommendations.
  • Conceptualize and implement new processes to achieve objectives.

Klick is committed to developing an inclusive, barrier-free recruitment process and work environment. If you require any accommodation, please contact us at careers@klick.com.