Media Planning Specialist

4 weeks ago

Toronto, Ontario, Canada Procter & Gamble Full time

About the Role

P&G Canada's in-house media team is seeking a Media Planning Specialist to join their team in Toronto. As a Media Planning Specialist, you will be accountable for executing local media strategies and leading tactical media planning for a portfolio of brands.

Key Responsibilities:

  • Tactical media strategy and planning across all media channels such as Digital, TV, Print, Audio, etc.
  • Execution across traditional media channels
  • Utilize syndicated planning tools to run reports and develop insights that align with the brand marketing strategies & objectives.
  • Collaborate closely with Digital Media Specialist for plan inputs and to ensure digital campaigns are created and delivered in line with brand plans.
  • Deliver on going data driven media digital campaign optimization recommendations
  • Evaluates existing and emerging media opportunities and brings forward recommendations
  • Lead Media Operations including, budget management, stewardship of media buy, proof of performance and budget actualization
  • Lead statuses and coordination and communication with the brand team(s)
  • Day-to-day contact for agency partners- collaboration, timing, asset needs, etc.

What's In It for YOU?

A comprehensive Corporate and Functional onboarding to accelerate your training and development. Continuously providing formal and informal training opportunities + coaching & mentorship from your direct manager and others. Our talent structure is designed to grow from within. We are a skills-based organization with a global reach that will enable you to have unique experiences to build and accelerate both the business and your career. Integration into our New Hire Network for connections with peers, support and mentorship from. Opportunity to join Citizenship Networks that support Diversity, Equality & Inclusion (e.g. Black, Indigenous, Asian, Francophoneand), Gender Equality (e.g. Women) and. Providing honest and constructive feedback on your performance, highlighting opportunities for improvement and growth

Sneak Peek Into Our Benefits & Perks

Access to P&G's best in class flexible work arrangements, including our new hybrid work approach, the ability to temporarily work domestically or abroad, and much more (+ our Work-from-Home Equipment Allowance to support our hybrid approach). Domestic Relocation Benefits to support your home finding trip and moving of personal belongings (> 60km from the work location where applicable). Robust Total Rewards Program including flexible benefits, competitive compensation, pension plan after 1 year of service, stock options, vacation allotment, and mobile phone support where applicable. Employee Education Plan and P&G Personal Development. Comprehensive Parental and Adoption Leave, with supplemental top-up pay benefit. Access to employee wellness programs including Employee & Family Assistance Program, employee support system, and psychology benefits (e.g. Mental Health & Wellness Network, P&G Intramural Teams). Access to our on-site massage therapy services as well as subsidized gym, fitness, and relaxation classes with virtual options. P&G WorkPerks Program with discounts and deals

Job Qualifications

Minimum of College Degree/Certificate; Bachelor's Degree preferred. 3+ years strategic media experience preferably with multichannel national advertising client

Ideal Candidate:

Media Expertise: 3+ years of media planning experience - advanced understanding of all/most media vehicles and channels with in-depth understanding of digital media. Experience leveraging industry standard planning tools & data sets to create data driven media plans and optimizations. Strong analytics background: Able to triangulate between data, brand goals and opportunities. Manage multiple stakeholders and multiple priorities, balancing short and long term needs and implications. Strong knowledge of the typical processes and tools utilized by buying/investment teams across all media types, particularly TV, publishing, programmatic buying, reserve digital, social and search. Effective communicator – able to leverage verbal and written communication to drive action. Operates with discipline: Relentless attention to detail and strong project management skills. Recognizes potential issues and problems, knows when to escalate and propose solutions, where possible. Takes clear ownership of assigned tasks

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