Email Marketing Specialist

3 weeks ago


Waterloo, Ontario, Canada CB Canada Full time
Job Summary

The Lifecycle Marketing Manager will be responsible for developing end-to-end email flows and engaging customers across the full lifecycle funnel. This role requires a candidate with expertise in audience segmentation, email marketing, performance tracking, and optimization, as well as knowledge of marketing automation platforms. The ideal candidate will have a strong blend of technical and strategic skills, with excellent communication and cross-functional collaboration skills.

Key Responsibilities:
  • Develop and implement email marketing strategies to drive customer engagement and conversion
  • Design and execute end-to-end email flows to nurture customers throughout the lifecycle
  • Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns
  • Monitor and analyze performance metrics to optimize email marketing efforts

Requirements:
  • 5+ years of experience in email marketing
  • Knowledge of Salesforce Marketing Cloud and/or Oracle Responsys
  • Understanding of customer segmentation, performance tracking, and optimization
  • Strong communication and collaboration skills

About the Company:

CB Canada is a leading organization in the tech industry, seeking a talented Lifecycle Marketing Manager to join their team for a 5-month remote contract. This role offers the opportunity to work with a dynamic and innovative team, fostering a culture of creativity and entrepreneurship.



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