Digital Gaming Community Engagement Specialist

2 weeks ago

Vaughan, Ontario, Canada Blazesoft Full time
Company Overview

Blazesoft is a dynamic and innovative gaming company dedicated to creating immersive and cutting-edge gaming experiences. We pride ourselves on a culture of creativity, collaboration, and a commitment to pushing the boundaries of gaming.

Estimated Salary:

$80,000 - $110,000 per year

Job Description

Social Media Management

The successful candidate will develop and execute engaging social media strategies to connect with our players community, drive user engagement across various platforms, and build brand awareness.

  • Develop and implement a comprehensive social media strategy that aligns with the company's marketing goals and objectives.
  • Manage and oversee all social media channels (e.g., Facebook, Twitter, Instagram, YouTube, Twitch, Reddit, etc.) to ensure consistent and engaging content.
  • Create, curate, and schedule high-quality, eye-catching content, including posts, images, videos, and other media formats that resonate with the gaming community.
  • Monitor social media conversations, respond to comments and inquiries, and actively engage with followers to build meaningful relationships and foster a positive online community.
  • Stay up-to-date with industry trends, social media best practices, and gaming-related news to adapt the company's social media strategy accordingly.

Email Marketing

The ideal candidate will develop and execute effective email marketing campaigns to promote game releases, updates, events, and special offers to our audience.

  • Develop and execute effective email marketing campaigns to promote game releases, updates, events, and special offers to our audience.
  • Manage the email subscriber database, segmenting audiences based on their preferences and behavior to deliver personalized and relevant content.
  • Create engaging and visually appealing email templates, ensuring consistency with the company's brand identity.
  • Track and analyze email campaign performance metrics, including open rates, click-through rates, and conversions, to optimize future campaigns and maximize engagement.

Players Community Engagement

The successful candidate will work closely with customer support and customer success teams to address player feedback, concerns, and inquiries on social media platforms and via email.

  • Work closely with customer support and customer success teams to address player feedback, concerns, and inquiries on social media platforms and via email.
  • Plan and execute online events, contests, and giveaways to encourage community participation and interaction.
  • Collaborate with influencers, gaming communities, and partners to expand the company's reach and brand awareness.

Analytics and Reporting

The ideal candidate will monitor social media and email marketing analytics regularly, extracting insights and using data to improve strategies and achieve KPIs.

  • Monitor social media and email marketing analytics regularly, extracting insights and using data to improve strategies and achieve KPIs.
  • Prepare regular reports for management, highlighting campaign performance, audience growth, engagement metrics, and other relevant data.

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