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Strategic Content Marketing Lead

2 months ago

Montreal, Quebec, Canada Delinian Full time

BCA Research, a leading global investment research provider, seeks an experienced Content Marketing Lead to drive marketing excellence and create compelling content that resonates with our audience.

About BCA Research

We have been shaping investment decisions since 1949 through leading-edge analysis and forecasts. Our mission is to provide insightful research to clients worldwide.

The Role

As a Content Marketing Lead, you will play a crucial role in crafting engaging copy that strengthens our brand voice, aligns with business objectives, and supports lead generation and retention efforts. You will collaborate with different teams to ensure consistent, SEO-optimized, and tailored content across various platforms and customer segments.

  1. Crafting marketing messages across channels and mediums under the guidance of the Head of Marketing.
  2. Adapting and developing original marketing and advertising copy for all channels while adhering to the established brand tone.
  3. Meeting spontaneous marketing channel needs by writing additional content in response to market and sales trends.
  4. Channel management of digital content hubs, primarily our public websites.
  5. Liaising with the analytics team to measure and optimize content on a regular basis.
  6. Ensuring editorial governance for consistent content with our brand voice, style, and tone.
  7. Maintaining impeccable command of the English language, including grammar, spelling, and usage.
  8. Experience in a B2B marketing role with a proven portfolio of content deliverables across channels.
  9. An online portfolio showcasing recent work samples.
  10. Previous experience in writing about financial services or technology is a plus.
About the Opportunity

This is an exciting opportunity for an experienced professional to join our team and contribute to our mission of shaping investment decisions. We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience, as well as opportunities for growth and development.