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Strategic Marketing Director for Canadian Market Expansion

1 week ago

Canada Positec Full time

The Strategic Marketing Director will drive brand growth and market expansion in Canada, aligning with global positioning while developing messaging tailored to local consumers. This role entails fostering lasting relationships with target consumers to boost sales and overseeing tactics and strategies supporting sales initiatives.

Key Responsibilities:

  • Develop innovative marketing strategies to promote our brands and products in the Canadian market.
  • Deploy successful marketing campaigns, from ideation to execution, leveraging creative, digital, analytical, and financial expertise.
  • Oversee cross-functional projects, including advertising campaigns, profit maximization, and public relations management.
  • Create effective advertising campaigns that drive sales, working closely with outside marketing agencies for creative input and media relations.
  • Experiment with various acquisition channels, such as content creation, paid social media, lead generation campaigns, and performance analysis.
  • Produce engaging content for our website, attracting and converting target groups.
  • Build strategic partnerships with industry players, agencies, and vendors.
  • Manage the marketing budget, allocating funds wisely to achieve business objectives.
  • Collaborate with sales and product teams to meet quarterly and annual goals.
  • Approve marketing materials, from digital banners to print collateral, ensuring brand consistency.
  • Analyze campaign performance, providing insights and recommendations to optimize results.

Requirements:

  • Bachelor's and Master's Degree in marketing or a related field.
  • Demonstrated knowledge of market research and consumer behavior.
  • Strong research skills and ability to work effectively in cross-functional environments.
  • Proven ability to develop brand and marketing strategies, communicating recommendations to executives.
  • Experience identifying target audiences and devising effective marketing campaigns.
  • Excellent understanding of the marketing mix.
  • Strong analytical skills combined with a creative mindset.
  • Data-driven thinking and an affinity for numbers.
  • Up-to-date knowledge of the latest marketing trends and best practices.
  • 8+ years' experience in retail and/or manufacturing marketing, with 3+ years at a Senior Marketing Manager level.
  • Integrated marketing experience, focusing on in-store, digital (paid & organic), and traditional marketing.
  • Strong understanding and experience partnering with retail media partners and leveraging owned data.
  • Experience managing complex projects and executing them on the ground.
  • Detail-oriented and extremely organized.
  • Able to work cross-functionally on multiple projects in a fast-paced environment.
  • Entrepreneurial spirit and problem-solving skills.
  • Experience using Adobe Creative Suite software for editing.
  • Content background considered an asset.
  • Experience organizing events, including tradeshows.
  • Comfortable managing annual marketing budgets.