Director of Growth Expansion

4 days ago


Canada Jagger Full time

About Jagger:

We're a fast-growing DTC fitness startup redefining how people train at home.

We deliver best-in-class fitness gear, experience, and customer service to a passionate community of athletes, home gym owners, and performance-driven individuals.

Our catalog features over 100 top fitness brands, and we're building a category-defining DTC brand for those who care about quality, performance, and training at the highest level.

**Job Summary:**

We're seeking a Director of Growth Expansion to lead our full-funnel marketing efforts, scale revenue, and improve retention.

Key Responsibilities:

  • Lead performance marketing across Meta, Google, YouTube, and more
  • Build & optimize campaigns through A/B testing (ads, emails, landing pages, offers)
  • Manage lifecycle & retention marketing (email/SMS via Klaviyo)
  • Drive CRO & UX improvements for higher conversions
  • Own analytics & reporting (Triple Whale, GA4, Shopify, Klaviyo)
  • Leverage AI tools to accelerate creative, testing, and analytics
  • Support the launch & growth of Orion, our new in-house strength equipment brand

Qualifications:

  • 3-5+ years in growth/performance marketing (eCommerce or DTC preferred)
  • Experience managing $100K+ per month in ad spend
  • Strong background in ads, email marketing, CRO, and funnel optimization
  • Hands-on experience with UGC, video, and performance creatives
  • Proficiency in Shopify, Meta Ads, Google Ads, Klaviyo, GA4
  • Self-starter who takes ownership and drives results

Nice to Have:

  • Experience launching a new product or brand
  • SEO or organic content expertise
  • Smart use of AI tools for creative testing & optimization


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