Digital Media Strategist

3 weeks ago


Toronto, Ontario, Canada IT Connex Full time

Estimated Salary: $85,000 - $110,000 per year.

About IT Connex

We are a cutting-edge marketing agency specializing in performance-based media solutions. Our team is dedicated to driving measurable results for our clients across various industries.

Job Description

Key Responsibilities:

  • Develop and execute performance-driven media strategies aligned with client business objectives.
  • Conduct research and analyze target audiences, industry trends, and competitive landscapes to inform media planning.
  • Select appropriate digital and traditional media channels (e.g., search, social, programmatic, display, video, OTT, radio, and print).
  • Manage end-to-end campaign execution, including budgeting, ad placement, tracking, and optimization.
  • Analyze campaign data and generate actionable insights for continuous improvement.
  • Prepare and present detailed performance reports to clients and stakeholders, highlighting successes and areas for optimization.

Required Skills and Qualifications:

  • 3+ years of experience in media planning, digital marketing, or related roles.
  • Proven expertise in managing performance-based campaigns across multiple channels (Google Ads, Meta Ads, DSPs, etc.).
  • Strong analytical skills and proficiency in media planning tools (e.g., DoubleClick, Mediaocean, or Prisma).
  • Familiarity with ad platforms and analytics tools such as Google Ads, Facebook Ads Manager, Google Analytics, Adobe Analytics, and programmatic buying platforms.

Benefits

  • Competitive salary package.
  • Ongoing professional development opportunities.
  • A collaborative and supportive work environment that fosters creativity and growth.

About the Role

This role requires a highly motivated and organized individual with a passion for creating impactful media campaigns that drive measurable outcomes. If you have a strong understanding of performance-based media planning and a proven track record of delivering results, we encourage you to apply.



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