Marketing Director

3 weeks ago

Markham, Ontario, Canada Pacific Smoke Full time

Marketing Director Job Description

Pacific Smoke International is seeking a Marketing Director to lead the development and execution of a comprehensive business strategy that supports the company's growth objectives, brand positioning, and product innovation.

Key Responsibilities:

  1. Develop and execute a business strategy that supports the company's growth objectives and brand positioning.
  2. Define and enhance the brand identity, ensuring consistency across all marketing touchpoints.
  3. Oversee the planning, execution, and optimization of marketing campaigns across multiple channels.
  4. Guide and manage digital marketing strategies, including website content, email marketing, search engine optimization (SEO), pay-per-click (PPC), and social media initiatives.
  5. Conduct and leverage market research and consumer insights to identify trends, behaviors, and opportunities that inform marketing strategies.
  6. Collaborate closely with the sales team, product development, supply chain team, finance team, and external agencies to align marketing initiatives with business goals.
  7. Ensure that all marketing activities comply with relevant local, national, and international regulations.
  8. Oversee the marketing budget, ensuring efficient allocation of resources and maximizing the ROI of marketing investments.
  9. Lead, mentor, and grow a high-performing marketing team.

Requirements:

  1. Minimum of 10+ years in marketing, with at least 5 years in a senior leadership role, ideally in the vape, tobacco, alcohol, or FMCG industries.
  2. Proven track record of building and scaling brands through innovative marketing strategies.
  3. Experience with B2C and B2B marketing, including digital, retail, and trade marketing channels.
  4. Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or MBA is a plus.
  5. Deep understanding of digital marketing, including paid media, SEO/SEM, content marketing, and analytics.
  6. Strong analytical skills with a data-driven approach to decision-making.
  7. Strong knowledge of the vape industry or a closely related sector, including market trends, customer behaviors, and regulatory landscapes.
  8. Familiarity with marketing tools such as CRM systems, analytics platforms, and project management tools.
  9. Must Speak Mandarin.
  10. Must be able to travel to China several times a year.

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