Marketing Director

4 weeks ago


Markham, Ontario, Canada The Leadership Agency Full time
About The Role

We are seeking a seasoned marketing leader to join our team at The Leadership Agency. As a Director of Demand Generation, you will be responsible for developing and implementing innovative marketing strategies to drive growth and revenue.

Key Responsibilities
  • Develop and execute data-driven marketing strategies to meet business objectives
  • Oversee brand development and ensure consistent messaging across all channels
  • Drive lead generation through various marketing channels, including digital marketing, content marketing, and event promotion
  • Work closely with product management to develop and implement go-to-market strategies for new product launches
  • Establish key performance indicators (KPIs) to measure marketing effectiveness and provide regular performance reports to senior leadership
  • Budget management and resource allocation to maximize return on investment (ROI)
  • Collaborate closely with sales, product management, and customer success teams to align marketing strategies with business objectives
  • Set and achieve individual and departmental Objectives and Key Results (OKRs)
Requirements
  • Seasoned marketing leader with a track record of success in driving growth within high-growth technology companies
  • Experience working in high-velocity sales and marketing environments
  • Director-level experience
  • Leadership philosophy focused on people and culture development
  • Exceptional strategic thinker with a hands-on approach
  • Collaborative mindset with a proven ability to build and nurture relationships at all levels of the organization
  • Experience working closely and aligning revenue goals with sales
  • Entrepreneurial spirit with a passion for driving innovation and challenging the status quo
What We Offer
  • Opportunity to work alongside CRO and senior leadership team to take the company to the next growth phase
  • Opportunity to lead and influence the marketing function
  • Competitive compensation, including equity
  • 4-day workweek
  • Hybrid model with 2X a week in office

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