Multifaceted Marketing Strategist

7 days ago

Ottawa, Ontario, Canada Smart Capital Center Full time

Smart Capital Center is a pioneering platform in the commercial real estate industry, offering investors real-time valuations and cost-effective lending options through its proprietary technology.

We are seeking an experienced Digital Marketing Director to spearhead our marketing efforts and drive growth for banks, real estate companies, private lending institutions, and other property-related organizations.

As a key member of our team, you will develop and execute a comprehensive multi-channel marketing strategy, incorporating marketing automation, digital, social, and offline channels. This role offers a unique opportunity to work closely with our founder and executive team, learning the operations of a dynamic startup and contributing to its continued success.

Key Responsibilities:

  • Develop a data-driven marketing plan, leveraging testing and metrics to inform strategies.
  • Oversee all online channels, including social media and the corporate website.
  • Supervise the creation and management of marketing content, such as blogging, SMM, video, podcasting, and email marketing.
  • Analyze market trends to identify opportunities for strengthening our position in the industry.
  • Monitor benchmarks for measuring the impact of social media campaigns and provide regular reporting on their effectiveness.
  • Liaise with stakeholders to manage all phases of market research studies and publications.
  • Collaborate with sales teams to support lead generation efforts through various marketing channels.
  • Foster a high-performing marketing team, promoting growth and potential.

Requirements and Qualifications:

  • A minimum of 2-3 years of experience in digital marketing, advertising, or PR in a leadership role.
  • In-depth knowledge of growth hacking and all digital marketing channels.
  • A deep understanding of social media platforms and their applications.
  • Experience in PR and media relations.
  • Excellent organizational and leadership skills.
  • Exceptional copywriting abilities.

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