Digital Media Strategist

4 weeks ago

Toronto, Ontario, Canada Mediabrands Full time

KINESSO connects people to what matters - bridging the gap between brands and audiences, and driving meaningful connections through innovative solutions.

About Us

We are a leading media partner that leverages best-in-class technology to deliver comprehensive addressable solutions. Our expertise lies in providing agency partners and clients with strategic guidance on creating lifetime customer value across multiple touchpoints.

Job Summary

We seek an experienced Digital Media Strategist who will be responsible for delivering exceptional results-driven campaigns that meet our clients' objectives. The ideal candidate will have a proven track record of success in digital media, strong analytical skills, and excellent communication abilities.

About the Role

This is an exciting opportunity to join a dynamic team as a Senior Campaign Manager. You will be working closely with account managers to provide insights that inform proposals and planning recommendations. Your primary responsibility will be to develop best-in-class deliverables and reporting to clients, leveraging available technology platforms and services.

You will also be expected to be an expert in paid media capabilities, staying up-to-date with the latest tools and technologies that can drive better business outcomes for our clients. Additionally, you will manage campaign setup and execution, monitor creative calendars and campaign budgeting, and ensure consistency of ad specs and campaign objectives.

Your role will involve directing site tagging strategy, successfully managing cost-per-acquisition campaigns, and communicating effectively with clients and agency teams. You will also be required to mentor and train junior employees on tools and processes, ensuring seamless delivery of campaigns.

Qualifications and Skills

To succeed in this role, you will need:

  • A professional or educational background in marketing or advertising, with experience in digital media.
  • In-depth knowledge of the digital media industry, including understanding trafficking and website tagging processes.
  • Proficiency with media platforms such as Google Ads, Bing, AMS, Facebook, Instagram, Twitter, Pinterest, LinkedIn, TikTok, and Microsoft Office Suite (Word, Excel, and PowerPoint).
  • Excellent communication and organizational skills, with attention to detail and accuracy.
  • A proactive approach to problem-solving, self-development, and client service orientation.
Benefits

We offer a competitive salary range of $120,000 - $180,000 per annum, depending on experience. Our benefits package includes:

  • Generous paid time off with a minimum of 37 paid days off, including vacation and monthly wellness days.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups.
About KINESSO

KINESSO is an equal opportunity employer committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable law.

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