Digital Marketing Coordinator

6 days ago

Montreal, Quebec, Canada Hotel Nelligan Full time
About Hotel Nelligan

Hotel Nelligan is a prestigious hospitality company with a rich history in the industry. We are committed to delivering exceptional experiences to our guests and are seeking a talented individual to join our team as a Digital Marketing Coordinator.

Job Summary

We are looking for a highly skilled Digital Marketing Coordinator to manage our web platforms, oversee digital optimization processes, and analyze data. The successful candidate will have a strong interest in the industry and a passion for digital creativity.

Key Responsibilities
  1. Web Platforms and Optimization
  • Manage the digital platforms of all Hotel Nelligan establishments, integrating new content according to campaigns and requests, maintaining the entire digital ecosystem up to date, and optimizing our websites (WordPress).
  • Handle the sending of all newsletters via the newsletter platform (Mailchimp) and suggest optimizations based on results.
  • Keep various tourism websites and third-party sites where our establishments are listed up to date.
  • Maintain an e-commerce website (Shopify) for one of our establishments.
  • Create landing pages for targeted campaigns.
  • Analyze platform performance following communication campaigns and present a weekly report.
  • Manage domains, hosting, licenses, and activate redirects as needed.
Digital Marketing and Performance
  • Coordinate and execute the marketing strategy in collaboration with the Director of Marketing and Communications for all establishments.
  • Analyze the various Google environments daily; Analytics, Google Search Console, and other tools in place, such as heatmaps for A/B testing and optimizations.
  • Provide solutions to improve our performance according to best practices.
Processes and Operations
  • Oversee web and digital marketing projects by updating tasks via the department's marketing project management tool.
  • Manage web projects with digital marketing and web development agencies.
  • Optimize processes by implementing best practices.
Requirements
  1. You hold a bachelor's degree in digital marketing, web development, or a related field.
  2. You have a minimum of 3 years of experience in a marketing department managing web projects.
  3. You are proficient with various platforms and digital tools, including CMS (WordPress), Google (Google Search Console, Google Analytics/GA 4, Google Tag Manager), Newsletter (Mailchimp), and E-Commerce (Shopify).
  4. You have a solid understanding of organic and paid search practices (SEO, SEM, Google Ads, Facebook Ads, LinkedIn Ads, etc.).
  5. You have experience with CRM systems and database interaction.
  6. You possess knowledge of UX/UI and HTML/CSS (an asset).
  7. You have a strong interest in digital creativity.
  8. You are bilingual in French and English for effective communication with an international clientele.
  9. You consistently maintain exemplary service standards.
  10. You are passionate, friendly, and professional, with a positive attitude and contagious enthusiasm.
  11. You embody a culture focused on excellence, accountability, and collaboration.
  12. You are disciplined and process-oriented, capable of working calmly in all situations.
What We Offer
  1. A unique opportunity to work in one of Montreal's most renowned establishments, recognized both locally and worldwide.
  2. A luxurious and upscale environment just steps from a metro station in the heart of Old Montreal.
  3. Competitive salary and rewards that recognize excellence and positive behaviors that reflect our purpose and values.
  4. Access to a Meal program.
  5. An environment where work-life balance is encouraged.
  6. An exceptional 50% discount at all Hotel Nelligan locations for you and your loved ones.
  7. Many opportunities to progress and reach your full potential – we're growing, and we want passionate, motivated people to grow with us.
  8. Discounts on your monthly STM Opus card.
  9. Access to a group insurance program and group RRSP with employer contribution for full-time Corner team members.
  10. Access to a recognition program, festive events, and team-building activities.

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