Digital Marketing Specialist

3 days ago

Montreal, Quebec, Canada Publicis Worldwide Full time

Job Summary

The Digital Marketing Specialist will work collaboratively with the North American team to implement digital marketing campaigns that engage, inspire, and persuade automotive buyers. This person must be passionate, intuitive, and social in all aspects, with a hunger to evolve as quickly as the digital space.

Key Responsibilities

  • Assist the team in creating and approving digital marketing assets, including social media content, video, and display ads.
  • Schedule and manage content in social media management tools for client approval.
  • Manage community engagement and customer service complaints across social media channels.
  • Review digital marketing metrics and results, providing insights from the industry and overall marketing campaigns, and identifying trends.
  • Assist with the curation of images to support digital integration.
  • Work closely with the Canadian and North American social team to implement the North American strategy that is relevant to the Quebec market.
  • Coordinate the adaptation of creative to French Canadian.
  • Communicate effectively with clients, internal teams, and partners.
  • Complete ad-hoc tasks and other duties as assigned.

Requirements

  • Educational background in Communications, Marketing, Journalism, or English preferred.
  • 1-2 years' experience in a digital marketing/social media role.
  • Fluent in English and French, both written and spoken.
  • Exceptional oral and interpersonal abilities.
  • Advanced knowledge of Social Media Advertising platforms, including paid advertising.
  • Working knowledge of digital space, including website and online advertising best practices.
  • Solid grasp of Microsoft PowerPoint, Word, and Excel.
  • Must possess superior organizational abilities and attention to detail.
  • Strong sense of urgency and meeting deadlines, ability to work independently with minimal supervision.

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