Email Marketing Strategist for E-commerce Growth

3 weeks ago


Laval, Quebec, Canada Linen Chest Full time
About the Role

We're seeking an experienced Email Marketing Specialist to join our team at Linen Chest. As a key player in our customer engagement strategy, you'll be responsible for developing and executing email campaigns that drive sales and boost customer loyalty.

Key Responsibilities
  • Develop and manage email marketing campaigns across promotional, transactional, and lifecycle emails.
  • Collaborate with cross-functional teams to ensure alignment with brand guidelines and marketing goals.
  • Create and manage email lists, segments, and databases to optimize targeting and performance.
  • Design and execute A/B testing strategies to enhance open rates, click-through rates, and conversions.
  • Analyze campaign performance metrics and provide actionable insights to inform future campaigns.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 4+ years of experience in email marketing, preferably in retail or e-commerce.
  • Proficiency in platforms like Klaviyo, Listrak, or Salesforce Marketing Cloud.
  • Strong understanding of segmentation, automation, and A/B testing strategies.
  • Familiarity with HTML for email design (a plus).
About the Opportunity

We offer a competitive salary of $85,000 per year, comprehensive benefits, and flexible work options. Our team values creativity and innovation, and we're committed to providing opportunities for professional growth and development.



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