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Strategic Marketing and Business Development Advisor
2 months ago
Job Summary:
The Canadian Red Cross is seeking a highly skilled Strategic Marketing and Business Development Advisor to join our team. As a key member of our organization, you will play a critical role in driving business growth and development through strategic marketing initiatives.
Key Responsibilities:
- Conduct comprehensive market research to identify emerging trends and opportunities that align with our goals and objectives.
- Develop and write proposals for RFPs, ensuring alignment with our strategic priorities.
- Analyze and synthesize research data to provide actionable insights and recommendations for service expansion and enhancement.
- Prepare detailed reports and presentations for senior management, outlining research findings and proposing strategic initiatives.
- Develop marketing collateral for new product releases and updates, including value propositions, program release documents, and materials for training partners.
- Coordinate content creation and fact sheets for training partners, and other marketing materials required for product releases.
- Oversight of mass newsletters, ensuring creative and copy alignment for marketing communications to stakeholders.
- Prepare surveys for release using Survey Monkey.
- Plan and oversee campaign scheduling, aligning advertising and promotions with seasonal or market trends, with efforts synchronized across various content platforms.
- Coordinate unified campaign execution, working with digital marketing, communications, and email marketing teams to ensure a holistic approach that maximizes reach and impact across all channels.
Requirements:
- University degree in Business Administration, Management, or a related field from a recognized institution, or an equivalent combination of education and experience.
- A minimum 5-6 years in program management or business development, with demonstrated abilities in market research, competitor analysis, and managing a diverse project portfolio.
Working Conditions:
- Work will be in an environment which is clean and comfortable within a virtual capacity.
- Eligibility to work in Canada: At this time, we welcome applications from candidates eligible to work in Canada. If you are not a citizen or permanent resident of Canada, we encourage you to carefully review your visa to find out whether you are eligible to work in the job you are considering applying for.
- If you are selected for this role, you will be required to complete a successful pre-employment screening process which includes a satisfactory Enhanced Police Information Check (E-PIC).
- As we work with and support people (managers, colleagues, beneficiaries/customers, volunteers, donors and external partners) and communities in Canada and around the world, applicants whose first language is not English may be required to perform the responsibilities of the role in English.
