Strategic Marketing and Business Development Advisor

2 weeks ago

Toronto, Ontario, Canada Canadian Red Cross Full time

Job Title: Strategic Marketing and Business Development Advisor

Job Summary:

We are seeking a highly skilled Strategic Marketing and Business Development Advisor to join our team at the Canadian Red Cross. As a key member of our organization, you will play a critical role in driving our marketing and business development efforts to achieve our goals and objectives.

Key Responsibilities:

  • Conduct comprehensive market and sector research to identify emerging trends, potential opportunities, and strategic partnerships that align with our Prevention and Safety (P&S) goals.
  • Develop and write proposals for RFPs, ensuring they align with our organization's goals and strategic priorities.
  • Analyze and synthesize research data to provide actionable insights and recommendations for service expansion and enhancement.
  • Prepare detailed reports and presentations for senior management, outlining research findings and proposing strategic initiatives.
  • Develop marketing collateral for new product releases and updates, including value propositions, program release documents, and materials for training partners.
  • Coordinate Content Creation and Fact Sheets: Coordinate content for the web, fact sheets for training partners, and any other marketing materials required for product releases. Writing may be required.
  • Newsletter Oversight: Oversee mass newsletters, ensuring creative and copy alignment for marketing communications to stakeholders.
  • Survey Preparation: Prepare surveys for release using Survey Monkey.
  • Plan and oversee campaign scheduling, aligning advertising and promotions with seasonal or market trends, with efforts synchronized across various content platforms.
  • Coordinate unified campaign execution, working with digital marketing, communications, and email marketing teams to ensure a holistic approach that maximizes reach and impact across all channels.

Requirements:

  • University degree in Business Administration, Management, or a related field from a recognized institution, or an equivalent combination of education and experience.
  • A minimum 5-6 years in program management or business development, with demonstrated abilities in market research, competitor analysis, and managing a diverse project portfolio.

Working Conditions:

  • Work will be in an environment which is clean and comfortable within a virtual capacity.
  • Eligibility to work in Canada: At this time, we welcome applications from candidates eligible to work in Canada. If you are not a citizen or permanent resident of Canada, we encourage you to carefully review your visa to find out whether you are eligible to work in the job you are considering applying for. Refer to our FAQ for more information.
  • If you are selected for this role, you will be required to complete a successful pre-employment screening process which includes a satisfactory Enhanced Police Information Check (E-PIC).
  • As we work with and support people (managers, colleagues, beneficiaries/customers, volunteers, donors and external partners) and communities in Canada and around the world, applicants whose first language is not English may be required to perform the responsibilities of the role in English.

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