Demand Generation Strategist

2 weeks ago


Montreal, Quebec, Canada ENDVR Full time
About the Role

The Demand Generation Manager role at ENDVR is a critical position within our marketing and GTM team, as we shift from a traditional sales-led model to a product/marketing-led approach. This role will focus on driving platform self sign-ups, pipeline, and revenue growth through various channels.

Key Responsibilities
  • Assess current and emerging demand generation channels and provide recommendations to drive self sign-ups, pipeline, and revenue growth.
  • Support the development of our go-to-market strategy, utilizing always-on marketing tactics and targeted ABM strategies.
  • Define, develop, and execute lead nurturing campaigns, including sequences and workflows.
  • Evaluate and optimize website performance, including landing page creation, user journey optimization, and A/B testing.
  • Build dashboards and reporting to interpret and translate data from HubSpot, Google Analytics, and other platforms.
  • Work closely with the sales team to ensure alignment on efforts, lead quality, and follow-up processes.
Requirements
  • 3+ years of B2B SaaS marketing experience in demand generation, digital marketing, or a similar role.
  • Strong analytical skills and enthusiasm for data-driven marketing.
  • Experience with HubSpot, including automation/workflows and lead scoring.
  • Experience with WordPress or a similar website platform.
  • Self-motivated, organized, and strategic thinker.
About Us

At ENDVR, we're a team driven by innovation, collaboration, and a shared passion for enabling retail success. We're a cutting-edge technology company making a real impact on how brands connect with retailers, and we value and invest in our people.



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