Product and Marketing Director
2 weeks ago
Vitacore Industries is a pioneering company that has revolutionized the healthcare industry with its innovative technology. Founded in 2020, our team of scientists, engineers, and business leaders has been dedicated to protecting our healthcare workers and the planet. We have developed a range of products that prioritize the safety and well-being of our customers, while also minimizing our environmental footprint.
Job Title: Product and Marketing DirectorWe are seeking a highly skilled and experienced Product and Marketing Director to lead our product and marketing strategies. The ideal candidate will have a unique blend of creativity, strategic thinking, and business acumen to drive the success of our products in the market.
Key Responsibilities:- Product Strategy and Development: Lead the development of innovative product strategies aligned with company goals and market trends.
- Collaborate closely with Sales and Operations teams in the development process, gathering input and feedback to inform product decisions and enhance go-to-market strategies.
- Define product roadmaps, prioritize features, and oversee the entire product development lifecycle.
- Conduct market research and competitive analysis to identify product opportunities, optimize existing offerings, and position products for maximum customer value.
- Develop costing, pricing, and gross margin recommendations for new products, aligning with company objectives and market demands.
- Collaborate with cross-functional teams including R&D, Engineers, Operations & Manufacturing, and stakeholders to bring new products to market.
- Manage project timelines, budgets, and resources to ensure timely and successful product launches.
- Define key performance indicators (KPIs) and track product performance against established metrics.
- Develop and execute comprehensive marketing plans to drive brand awareness, customer acquisition, and revenue growth.
- Define target audiences and create compelling messaging and positioning strategies for each product.
- Oversee the creation of marketing collateral, digital assets, and sales enablement tools to support product launches and ongoing marketing campaigns.
- Create and deploy new product training for internal and external stakeholders that will enable effective product marketing, sales, and after-sales service and support.
- Utilize data-driven insights to optimize marketing performance and ROI across various channels including digital, social media, email, events, and traditional advertising.
- Examine and analyze product line performance, including sales per SKU and profitability, to identify areas for improvement and optimization.
- Inspire and mentor a high-performing team of business analysts and creative professionals.
- Foster a culture of collaboration, innovation, and continuous improvement within the product and marketing teams.
- Partner closely with sales, customer service, and other key stakeholders to ensure alignment and success across all functions.
- Communicate effectively with senior leadership to provide regular updates on product and marketing initiatives, performance metrics, and strategic recommendations.
- Bachelor's degree in Marketing, Business Administration, or related field.
- MBA is highly valued.
- Proven experience (5 years) in product management, marketing, or related roles, with a track record of driving successful product launches and marketing campaigns.
- Deep understanding of product development processes, market research methodologies, and marketing best practices.
- Strong analytical skills and proficiency in data analysis tools and techniques to inform decision-making.
- Excellent leadership and communication skills, with the ability to inspire and influence cross-functional teams and senior stakeholders.
- Creative thinker with a passion for innovation and a customer-centric mindset.
- Results-oriented mindset with a focus on driving measurable business outcomes.
- $110,000 - $130,000 annual salary range
- Health & Dental benefits
- 3 weeks of paid vacation
- Tuition Assistance Program
- RRSP matching program
- Multiple company events throughout the year
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