Product and Marketing Director

4 weeks ago

Burnaby, British Columbia, Canada Vitacore Industries Full time
About Vitacore Industries

Vitacore Industries is a leading manufacturer of personal protective equipment for Canadian frontline workers, available on demand. Our state-of-the-art facility produces millions of respirators every month, utilizing a Canadian supply chain and quality materials.

Job Summary

We are seeking a visionary Product and Marketing Director to lead our products and marketing strategies. The ideal candidate will possess a unique blend of creativity, strategic thinking, and business acumen to drive the success of our products in the market.

Key Responsibilities
  • Product Strategy and Development:
    • Develop innovative product strategies aligned with company goals and market trends.
    • Collaborate closely with Sales and Operations teams in the development process, gathering input and feedback to inform product decisions and enhance go-to-market strategies.
    • Define product roadmaps, prioritize features, and oversee the entire product development lifecycle.
    • Conduct market research and competitive analysis to identify product opportunities, optimize existing offerings, and position products for maximum customer value.
    • Develop costing, pricing, and gross margin recommendations for new products, aligning with company objectives and market demands.
    • Collaborate with cross-functional teams including R&D, Engineers, Operations & Manufacturing, and stakeholders to bring new products to market.
    • Manage project timelines, budgets, and resources to ensure timely and successful product launches.
    • Define key performance indicators (KPIs) and track product performance against established metrics.
  • Marketing Strategy and Execution:
    • Develop and execute comprehensive marketing plans to drive brand awareness, customer acquisition, and revenue growth.
    • Define target audiences and create compelling messaging and positioning strategies for each product.
    • Oversee the creation of marketing collateral, digital assets, and sales enablement tools to support product launches and ongoing marketing campaigns.
    • Create and deploy new product training for internal and external stakeholders that will enable effective product marketing, sales, and after-sales service and support.
    • Utilize data-driven insights to optimize marketing performance and ROI across various channels including digital, social media, email, events, and traditional advertising.
    • Examine and analyze product line performance, including sales per SKU and profitability, to identify areas for improvement and optimization.
  • Cross-Functional Leadership:
    • Inspire and mentor a high-performing team of business analysts and creative professionals.
    • Foster a culture of collaboration, innovation, and continuous improvement within the product and marketing teams.
    • Partner closely with sales, customer service, and other key stakeholders to ensure alignment and success across all functions.
    • Communicate effectively with senior leadership to provide regular updates on product and marketing initiatives, performance metrics, and strategic recommendations.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • MBA is highly valued.
  • Proven experience (5 years) in product management, marketing, or related roles, with a track record of driving successful product launches and marketing campaigns.
  • Deep understanding of product development processes, market research methodologies, and marketing best practices.
  • Strong analytical skills and proficiency in data analysis tools and techniques to inform decision-making.
  • Excellent leadership and communication skills, with the ability to inspire and influence cross-functional teams and senior stakeholders.
  • Creative thinker with a passion for innovation and a customer-centric mindset.
  • Results-oriented mindset with a focus on driving measurable business outcomes.
Compensation
  • $110,000 - $130,000 annual salary range.
  • Health & Dental benefits.
  • 3 weeks of paid vacation.
  • Tuition Assistance Program.
  • RRSP matching program.
  • Multiple company events throughout the year.

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