Strategic Media Planning Specialist
3 days ago
McCann Canada Career Opportunity
We are seeking a highly skilled Strategic Media Planning Specialist to join our dynamic team. This role will involve crafting integrated, creative, and impactful media plans, collaborating across multiple disciplines, and working with cutting-edge research tools.
About the Role:
This position offers an opportunity to work at the forefront of media planning, staying ahead of industry trends, and identifying new opportunities for clients. The successful candidate will be responsible for designing breakthrough connection strategies, innovating media ideas, and evaluating media proposals.
Campaign Research and Analysis:
- Leverage advanced research tools to analyze audience behavior and marketplace trends.
- Prepare data-driven media plans with clear documentation, rationale, and strategic alignment to client goals.
Media Execution and Stewardship:
- Evaluate and negotiate media proposals, providing clear written points of view to clients and internal teams.
- Develop media plans with precision, including issuing RFPs, negotiating terms, and managing insertion orders.
Candidates should possess:
- 1-3 years of experience in media, marketing, advertising, or a related field.
- Familiarity with both traditional and digital media channels.
- Strong analytical skills, adaptability, attention to detail, and excellent communication skills.
We offer:
- A competitive estimated salary range of $60,000 - $80,000 per year.
- A growth-oriented environment with pathways for professional advancement and hands-on experience across all media types and the full campaign lifecycle.
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