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Senior Paid Search Strategist

2 months ago

Toronto, Ontario, Canada Critical Mass Full time
About the Role

We are seeking a highly skilled Senior Paid Search Strategist to join our team at Critical Mass. As a key member of our search marketing team, you will be responsible for developing and executing paid search campaigns that drive business growth and revenue.

Key Responsibilities
  • Develop and execute paid search strategies that align with business objectives
  • Manage and optimize paid search campaigns across multiple platforms
  • Collaborate with cross-functional teams to ensure campaign alignment with overall marketing strategy
  • Provide data-driven insights and recommendations to inform campaign optimization
  • Stay up-to-date with industry trends and best practices in paid search marketing
Requirements
  • Proven experience in paid search marketing with a strong understanding of search engine algorithms and bidding strategies
  • Excellent analytical and problem-solving skills with the ability to interpret complex data sets
  • Strong communication and project management skills with the ability to work effectively in a team environment
  • Ability to think strategically and develop innovative solutions to complex problems